Vehicle Finance Leads for Brokers and Lenders
We run Meta and Google Ads campaigns that bring car, ute and motorbike finance enquiries straight to your brokerage, under your own brand. Every enquiry is yours alone, and it arrives with the details you need to call back straight away.
30 qualified leads in 30 days or your management fee back. Terms and conditions apply.
Illustrative example
New vehicle finance enquiry
- Vehicle
- Used ute
- Found a vehicle?
- Yes, at a dealer
- Loan amount
- $30,000 to $40,000
- Employment
- Full time
- Timeframe
- This month
Ad spend managed a year
Leads generated
Industries served
70+ Google reviews
The demand is already there
People search for vehicle finance every day
Thousands of people search for vehicle finance every month, and advertisers pay over $20 a click to reach them. That price is why the landing page and the follow-up matter as much as the ads.
| Search | Searches a month | Cost per click |
|---|---|---|
| car finance / car loans / vehicle finance | 2,400 | $22.89 |
| motorbike finance | 70 | $14.07 |
Google Ads Keyword Planner, New Zealand, monthly average, September 2026. Keyword Planner groups close variants, so similar searches share one figure.
How we generate vehicle finance leads
Every campaign runs under your brand, sends enquiries only to you, and is built around the loans you actually write.
Meta Ads for people planning a purchase
Facebook and Instagram reach people before they walk into a dealer. For one vehicle finance broker, a single Meta campaign sent people to the broker's own website and produced 115 enquiries in its first eight weeks.
Google Search for people ready to apply
Searches like "car finance" and "car loans" come from people comparing options right now. We bid on the terms that match the loans you write and keep out the ones that never settle.
Enquiries that arrive ready to call
The enquiry form asks what you need before a call: the vehicle, whether it has been found, the rough loan amount and the timeframe. We agree those questions with you, so your team calls the right people first.
Motorbike finance
Motorbike finance runs inside the same campaigns
Motorbike finance is a real but smaller market: about 70 searches a month in New Zealand for "motorbike finance", against 2,400 for car finance. It does not need its own campaign or website to work.
We add motorbike-specific ads and a motorbike version of the enquiry page to your vehicle finance campaigns, so riders see bikes rather than cars, and the enquiry tells you it is a bike loan before you pick up the phone.
Built for the rules finance ads run under
Finance advertising has extra checks on both platforms. We plan for them before launch, not after an ad gets rejected.
Google financial services verification
Google requires financial services advertisers in New Zealand to be verified, enforced since 7 November 2024. We check your account and help you through verification before anything launches.
Google's policyMeta's limits on credit ads
Meta treats credit and loan ads as a special category in several markets, which removes detailed age, gender and location targeting. We build audiences and creative that still work if those limits apply to your campaigns.
Copy that stays inside your criteria
We write ads around what you actually offer, so any rate, amount or approval time they mention is one your lending criteria back.
Real client result
Proven results in vehicle finance
The TAP System
Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.
-
Target
Step 01- Identify and define your ideal audience using data-driven insights
- Ensure your ads reach those genuinely interested in your services
-
Attract
Step 02- Create compelling ads that resonate with your audience
- Engage potential customers with high-quality creatives and persuasive messaging
-
Present
Step 03- Follow up with leads fast, with optional 10-minute calls from our team
- Ongoing support and optimisation to improve results continuously
No obligation. See if the TAP System is right for your business.
Our guarantee
The leads come in, or your fee comes back
30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.
See what working with us costs
Book Your Free Strategy Call- Your campaign goes live Ads, landing pages and tracking launch under your brand.
- We count qualified leads for 30 days You see every enquiry as it arrives.
- 30 qualified leads, or your fee back If we fall short, 100% of your management fee comes back to you.
Trusted by business owners
"Since being with lucid and then tidying up our landing pages, and Google ads + getting new leads running our CPA dropped by 66% and lead quality increased 2-300%."
Paul ZellmanAustar Property Services 
"Very happy with our experience with Jason - felt he was really acting in our best interests and went beyond what we were expecting him to achieve."
"Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run."
Tyler NewmanGoogle review "Jason helped us build out an automated quote funnel and GoHighLevel workflow for TrueHectare, and the technical execution was second to none."
Daniel SchweizerTrueHectare "Everything was turned around in less than 24 hours. After the frustration we had experienced with the previous digital company, seeing results that quickly was honestly incredible."
Ratu TauTrekway Shuttle "He has helped us set up and improve our marketing campaigns, GoHighLevel system, website and wider digital setup… the level of communication, accountability and results we have received from Jason has made us realise we should have made the move much earlier."
Aamir SethiGoogle review More finance lead generation
Other finance products we run campaigns for, and what it costs.
Personal Loans Leads
We run Google and Meta Ads campaigns that bring personal loan enquiries to your business, under your own brand.
Business Finance Leads
We run Google and Meta Ads campaigns that bring business loan enquiries from owners who need working capital, equipment or growth funding.
Mortgage Broker Leads
We run Google Search and Meta Ads campaigns that bring mortgage enquiries to your brokerage, organised by the buyer you want: first home buyers, next home buyers, refinancers and investors.
Lead Generation for Financial Services
Our approach for accountants, advisers, brokers and lenders.
Lead Generation Cost for Financial Services
Indicative cost per lead benchmarks for financial services.
Google Ads Cost for Financial Services
What finance businesses pay per click on Google, and what that means for your budget.
Vehicle Finance lead generation FAQs
Can you generate motorbike finance leads as well as car finance leads?
Yes. Motorbike finance runs inside your vehicle finance campaigns with its own ads and its own version of the enquiry page, so a rider sees bikes and you know it is a bike loan before you call. Search demand for motorbike finance is much smaller than for car finance, so it rarely justifies a separate campaign.
Are the leads exclusive to my brokerage?
Yes. Campaigns run under your own brand and every enquiry goes to you only. We never resell or share leads.
Is Facebook or Google better for vehicle finance leads?
They do different jobs. Meta reaches people while they plan a purchase, and Google catches people searching for finance right now. Our vehicle finance case study ran on Meta alone and produced 115 enquiries in eight weeks at $22 each. Most brokers do best with both once the first channel is working.
What details come with each enquiry?
Whatever you need to prioritise the call back. Typically the vehicle type, whether it has been found, the rough loan amount, employment and timeframe. We agree the questions with you before launch.
Does my Google Ads account need to be verified to run finance ads?
Google requires advertisers of financial services in New Zealand to complete its financial services verification, enforced since 7 November 2024. If your account is not verified yet, we help you through it before any finance campaign goes live.
How much does vehicle finance lead generation cost?
Our management fee is flat, never a percentage of ad spend, and your ad spend goes to Google and Meta on top. Finance clicks are expensive, so the budget depends on how many enquiries you want and which channels we start with. Our cost page sets out what working with us costs. See our costs.
What is the guarantee?
30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract. Terms and eligibility apply, and are set out in your proposal and client agreement.
Is there a lock-in contract?
No. We work month to month, you can pause or cancel with 30 days' notice, and you own your ad accounts, audiences and lead data.
Ready to transform your business?
Book your free strategy call and take the first step towards a future where your marketing efforts finally pay off.