5.0 on Google · 66 reviews
The team behind 11,400+ qualified leads for NZ service businesses
Lucid Leads is an Auckland-based lead generation agency built around one idea: that you should only pay for results. We run paid ads, build funnels and qualify every lead — and we back it with a guarantee.
Average ROI for our clients
To get your first leads after launch
Lead follow-up time with our SDR service
Money-back guarantee if we don't deliver
Built by someone who ran out of patience with agencies that don't deliver
Jason Poonia studied Computer Science and started his career building software for businesses across New Zealand. In 2019 he founded Lucid Media, a full-service digital agency, and quickly found that the biggest pain point for every client was the same thing: inconsistent, unpredictable leads.
Most businesses had tried an agency before. Most had been burned — activity reports instead of results, contracts with no accountability, leads that turned out to be junk. Jason saw the pattern and decided to build something different.
Lucid Leads launched in 2021 with a single premise: own the entire lead generation system — paid ads, funnel, landing page, lead qualification — and be legally accountable for the output. Thirty qualified leads in thirty days, or your money back. No exceptions.
Four years later, we've delivered over 11,400 qualified leads to service businesses across New Zealand, from solo trades operators to multi-location healthcare providers. The guarantee still stands.
11,400+
Qualified leads delivered
How we got here
Four years of building, testing and refining what actually works for NZ service businesses.
Jason starts Lucid Media, a full-service digital agency in Auckland
Lucid Leads is founded to specialise in done-for-you lead generation for service businesses
10,000+ qualified leads delivered across trades, healthcare, legal and financial services clients
11,400+ leads delivered, 66 Google reviews at 5.0 stars, expanding the team to serve more industries
How we operate
The principles that shape every campaign we run and every client relationship we build.
Accountable for results
We back every engagement with a legal guarantee. 30 qualified leads in 30 days or your money back — no fine print.
Data over gut feeling
Every decision is driven by numbers. We measure cost per lead, lead quality and conversion rates — and share them with you transparently.
Radical transparency
You see exactly what we're doing, what it costs and what it's producing. No black box, no vague activity reports.
Speed matters
Most clients see their first leads within 7 days. We follow up every enquiry within 10 minutes. Speed is a competitive advantage — we treat it that way.
Small team, serious output
We're a focused team of five specialists — paid ads strategists, funnel builders, copywriters and lead qualification staff — all working under one roof rather than outsourced across three continents.
That means you get a single point of contact, faster turnaround, and campaigns that actually reflect your business — not a templated package sent to 50 other clients simultaneously.
Every client gets a dedicated account lead. You'll know who's running your campaigns, you'll have their direct line, and you'll get a straight answer when you ask a question.
Paid Ads
Google, Facebook & Instagram campaigns
Funnel Building
Done-for-you conversion funnels
Landing Pages
High-converting campaign pages
Lead Qualification
10-minute follow-up on every lead
The guarantee that sets us apart
Every Lucid Leads engagement is backed by a legal contract with one condition: 30 qualified leads in 30 days, or you get your money back. Not a credit. Not a discount. Your money back. We've built this guarantee into our model because it forces us to only take on clients we know we can deliver for.
Claim your guaranteed leadsWhat Our Clients Say
Don't just take our word for it. Hear from businesses we've helped grow.
"I have been working with Jason from Lucid Media recently on some projects and his knowledge and work ethic is always top notch. I have every confidence that Jason will always deliver. He goes above and beyond to make sure that all aspects are taken care of in a professional and timely manner. It is a pleasure to work with him and his team and I look forward to future ongoing partnership with Lucid. A big thank you for your outstanding work Jason!"
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason gets the results he says he will. His approach to paid ads is methodical and data-driven. He doesn't just run campaigns and hope for the best. He analyses everything, optimises constantly, and delivers real leads that convert into paying customers."
"The team at Lucid has transformed how we generate leads online. Our social media engagement has skyrocketed and more importantly, we're getting consistent enquiries from people who are actually ready to buy. The ROI speaks for itself."
"We hired Jason after a bad experience with minimum effort and minimum results from another agency. Since moving to Lucid and tidying up our landing pages and Google Ads, our cost per acquisition dropped by 66% and lead quality increased 200-300%. The change was almost immediate and has stayed consistent for months. He has total depth of knowledge and a genuine desire to get the absolute best outcomes."
"The team at Lucid came in to help position our business exactly where we needed to be. We're absolutely blown away by their quick responses, smooth service and their initiative to stay 10 steps ahead at all times. Results are immediate and the cost is undeniably justified. If you want to be in safe hands, choose Lucid!"
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