Business Finance and Lending Leads
We run Google and Meta Ads campaigns that bring business loan enquiries from owners who need working capital, equipment or growth funding. Each enquiry arrives with the details a business lender needs before the first call.
30 qualified leads in 30 days or your management fee back. Terms and conditions apply.
Illustrative example
New business finance enquiry
- Loan amount
- $50,000 to $100,000
- Purpose
- Equipment
- Time trading
- 3 years
- Annual turnover
- $500k to $1m
- Timeframe
- This month
Ad spend managed a year
Leads generated
Industries served
70+ Google reviews
The demand is already there
People search for business finance every day
Business owners search for loans by name, and advertisers pay over $30 a click to reach them. A business loan is usually worth more than a consumer loan, so the enquiry has to be screened properly before your team spends time on it.
| Search | Searches a month | Cost per click |
|---|---|---|
| business loans | 1,300 | $33.29 |
| business finance | 90 | $35.17 |
Google Ads Keyword Planner, New Zealand, monthly average, September 2026. Keyword Planner groups close variants, so similar searches share one figure.
How we generate business finance leads
Every campaign runs under your brand, sends enquiries only to you, and is built around the loans you actually write.
Google Search for owners looking now
"Business loans" and "business finance" searches come from owners with a need in front of them. We bid on the loan types you actually write, such as equipment, working capital or vehicles, and keep consumer searches out.
Screening questions a business lender needs
The enquiry form asks for the loan amount, purpose, time trading and turnover band. We agree the questions and cut-offs with you, so enquiries outside your lending criteria are flagged before anyone calls.
Meta for owners who are not searching yet
Many owners do not realise finance is an option until they see it. Meta reaches them with a clear reason to enquire, and retargets visitors who looked but did not apply.
Built for the rules finance ads run under
Finance advertising has extra checks on both platforms. We plan for them before launch, not after an ad gets rejected.
Google financial services verification
Google requires financial services advertisers in New Zealand to be verified, enforced since 7 November 2024. We check your account and help you through verification before anything launches.
Google's policyMeta's limits on credit ads
Meta treats credit and loan ads as a special category in several markets, which removes detailed age, gender and location targeting. We build audiences and creative that still work if those limits apply to your campaigns.
Copy that stays inside your criteria
We write ads around what you actually offer, so any rate, amount or approval time they mention is one your lending criteria back.
Our finance results so far
Results from our finance clients
We do not have a business finance case study yet. These are our finance case studies, with the product each one is about.
115 Vehicle Finance Enquiries in 8 Weeks at $22 Each
How a new Meta lead generation campaign brought a New Zealand vehicle finance broker 115 website enquiries at $22 each in its first eight weeks.
33 Personal Loan Enquiries in Four Weeks at $20 Each
How a Google Search campaign brought a New Zealand finance broker 33 personal loan enquiries at $20 each in its first four weeks.
315 First-Home-Buyer Mortgage Leads at $4.39 Each
How a dedicated high-intent Google Search campaign generated 315 first-home-buyer mortgage leads at $4.39 each for a mortgage brokerage in under six weeks.
The TAP System
Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.
-
Target
Step 01- Identify and define your ideal audience using data-driven insights
- Ensure your ads reach those genuinely interested in your services
-
Attract
Step 02- Create compelling ads that resonate with your audience
- Engage potential customers with high-quality creatives and persuasive messaging
-
Present
Step 03- Follow up with leads fast, with optional 10-minute calls from our team
- Ongoing support and optimisation to improve results continuously
No obligation. See if the TAP System is right for your business.
Our guarantee
The leads come in, or your fee comes back
30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.
See what working with us costs
Book Your Free Strategy Call- Your campaign goes live Ads, landing pages and tracking launch under your brand.
- We count qualified leads for 30 days You see every enquiry as it arrives.
- 30 qualified leads, or your fee back If we fall short, 100% of your management fee comes back to you.
Trusted by business owners
"Since being with lucid and then tidying up our landing pages, and Google ads + getting new leads running our CPA dropped by 66% and lead quality increased 2-300%."
Paul ZellmanAustar Property Services 
"Very happy with our experience with Jason - felt he was really acting in our best interests and went beyond what we were expecting him to achieve."
"Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run."
Tyler NewmanGoogle review "Jason helped us build out an automated quote funnel and GoHighLevel workflow for TrueHectare, and the technical execution was second to none."
Daniel SchweizerTrueHectare "Everything was turned around in less than 24 hours. After the frustration we had experienced with the previous digital company, seeing results that quickly was honestly incredible."
Ratu TauTrekway Shuttle "He has helped us set up and improve our marketing campaigns, GoHighLevel system, website and wider digital setup… the level of communication, accountability and results we have received from Jason has made us realise we should have made the move much earlier."
Aamir SethiGoogle review More finance lead generation
Other finance products we run campaigns for, and what it costs.
Vehicle Finance Leads
We run Meta and Google Ads campaigns that bring car, ute and motorbike finance enquiries straight to your brokerage, under your own brand.
Personal Loans Leads
We run Google and Meta Ads campaigns that bring personal loan enquiries to your business, under your own brand.
Mortgage Broker Leads
We run Google Search and Meta Ads campaigns that bring mortgage enquiries to your brokerage, organised by the buyer you want: first home buyers, next home buyers, refinancers and investors.
Lead Generation for Financial Services
Our approach for accountants, advisers, brokers and lenders.
Lead Generation Cost for Financial Services
Indicative cost per lead benchmarks for financial services.
Google Ads Cost for Financial Services
What finance businesses pay per click on Google, and what that means for your budget.
Business Finance lead generation FAQs
Do you work with business lenders as well as brokers?
Yes. The campaign is the same shape either way: ads under your brand, a landing page built around the loans you write, and enquiries screened against your criteria.
Can you screen out businesses that do not meet our lending criteria?
Yes. The enquiry form asks for time trading, turnover band, loan amount and purpose, and we agree the cut-offs with you before launch so enquiries outside them are flagged.
Do you have a business finance case study?
Not yet for business lending specifically. Our finance case studies cover vehicle finance (115 enquiries in eight weeks at $22 each), personal loans (33 enquiries in four weeks at $20 each) and mortgages (315 first-home-buyer leads at $4.39 each). All three are on this page, and our guarantee applies to eligible clients.
Are the leads exclusive?
Yes. Campaigns run under your own brand and every enquiry goes to you only. We never resell or share leads.
How much does business finance lead generation cost?
Our management fee is flat, never a percentage of ad spend, and your ad spend goes to Google and Meta on top. Finance clicks are expensive, so the budget depends on how many enquiries you want and which channels we start with. Our cost page sets out what working with us costs. See our costs.
What is the guarantee?
30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract. Terms and eligibility apply, and are set out in your proposal and client agreement.
Is there a lock-in contract?
No. We work month to month, you can pause or cancel with 30 days' notice, and you own your ad accounts, audiences and lead data.
Ready to transform your business?
Book your free strategy call and take the first step towards a future where your marketing efforts finally pay off.