Conversion Rate Calculator
See what a higher website conversion rate is worth. Enter your traffic and a target rate, and we'll show the extra leads and revenue you'd get from the visitors you already have. Pick your industry to prefill realistic NZ benchmarks.
Extra revenue per month
$0
from lifting conversion from 0% to 0%, with no extra traffic
Extra enquiries per month
0
Extra revenue per year
$0
Here's the breakdown:
Value per enquiry is your average sale value multiplied by your close rate, so the revenue figures already account for the enquiries that do not turn into sales.
Backed by our guarantee
We deliver 30 qualified leads in 30 days or 100% money back, backed by a legal contract. The downside risk is on us.
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Book a Free Strategy CallThese calculations are estimates based on typical performance. Actual results may vary based on industry, traffic quality, offer, close rate, and other factors. Indicative NZ benchmarks, your numbers will vary.
How This Calculator Works
Your conversion rate is the share of visitors who take the first step and enquire. This calculator shows what happens to your leads and revenue when that rate goes up, using the same traffic you already have.
- Enquiries now: Visitors × current conversion rate = enquiries today
- Enquiries at target: Visitors × target conversion rate = enquiries at your goal
- Extra enquiries: Target enquiries − current enquiries
- Value per enquiry: Average sale value × close rate
- Extra revenue per month: Extra enquiries × value per enquiry
- Extra revenue per year: Extra revenue per month × 12
The point this makes is simple: lifting conversion multiplies the traffic you have already paid for, so it is often the cheapest growth lever you have. The biggest levers on your rate are a clear single offer, a focused landing page, fast follow-up, and visible proof. See the 7 landing page elements that triple conversion rates and how to write landing page copy that converts for the detail.
Once you know what a better conversion rate is worth, plan the traffic to feed it with the Ad Budget Calculator, or check the full return with the ROI Calculator.
Conversion Rate Calculator FAQs
What is a good conversion rate for a service business website?
For New Zealand service businesses, a website or landing page that turns 2 to 5 percent of visitors into enquiries is typical, and a well-built, focused landing page can reach 8 to 12 percent. A general homepage usually sits at the lower end because it asks visitors to do too many things at once. Rather than chasing a single benchmark, the useful question is how much a lift from your current rate would be worth, which is exactly what this tool works out.
Why does a small conversion rate increase matter so much?
Because it compounds against your existing traffic at no extra cost. If 1,000 people visit each month and you lift conversion from 2 to 4 percent, you go from 20 enquiries to 40, a doubling, without spending another dollar on ads. Every one of those extra enquiries then flows through your close rate into real revenue, month after month.
What counts as a conversion in this calculator?
A conversion here is an enquiry, someone who fills in your form, calls, or messages you. It is the first commitment a visitor makes, not the final sale. To turn those enquiries into revenue we then apply your enquiry-to-sale close rate and your average sale value, so the figures reflect money in the door rather than just form fills.
How do I actually improve my conversion rate?
The biggest levers are a clear single offer, a short focused landing page instead of a busy homepage, fast follow-up (we contact leads within 10 minutes), obvious proof such as reviews and results, and a simple form. Our guides to the 7 landing page elements that triple conversion rates and writing landing page copy that converts cover the specifics.
Is it cheaper to improve conversion rate or buy more traffic?
Improving conversion is usually the cheaper win because it multiplies the traffic you already pay for, whereas buying more traffic raises your costs every month. In practice the two work best together. If you would rather remove the risk entirely, we guarantee 30 qualified leads in 30 days or 100 percent money back, backed by a legal contract.