What Should You Pay Per Lead?
Select your industry and location to see typical cost per lead benchmarks for Google and Facebook Ads in New Zealand.
Expected cost per lead for
in
Google Ads
Search & Display campaigns
Target: Under $0
Facebook & Instagram Ads
Meta advertising platform
Target: Under $0
Avg. job value
$0
Avg. close rate
0%
Pro tip: If your CPL is higher than these benchmarks, focus on improving your ad targeting and landing page conversion rates. If it's lower, you may have room to scale.
Ready to hit these benchmarks?
Book a Free Strategy CallBenchmarks are based on typical NZ market performance. Actual CPL varies based on competition, ad quality, seasonality, and targeting.
What Affects Your Cost Per Lead?
Targeting Quality
Better targeting = more relevant clicks = lower CPL. Narrow down by location, demographics, and interests.
Landing Page
A high-converting landing page means more leads from the same traffic, reducing your effective CPL.
Competition
More advertisers in your market = higher costs. Auckland is typically 15-20% more expensive than smaller cities.
Seasonality
CPL fluctuates throughout the year. HVAC costs spike in winter, landscaping in spring, etc.