Personal Loan Leads for Lenders and Brokers
We run Google and Meta Ads campaigns that bring personal loan enquiries to your business, under your own brand. Each enquiry arrives with the loan amount and purpose, so your team knows who to call first.
30 qualified leads in 30 days or your management fee back. Terms and conditions apply.
Illustrative example
New personal loans enquiry
- Loan amount
- $10,000 to $15,000
- Purpose
- Home improvements
- Employment
- Full time
- Timeframe
- Within two weeks
Ad spend managed a year
Leads generated
Industries served
70+ Google reviews
The demand is already there
People search for personal loans every day
Personal loans are one of the most searched finance products in the country, and one of the most expensive to advertise: nearly $37 a click. At that price, every click has to land on a page built to turn it into an enquiry.
| Search | Searches a month | Cost per click |
|---|---|---|
| personal loans | 2,900 | $36.82 |
Google Ads Keyword Planner, New Zealand, monthly average, September 2026. Keyword Planner groups close variants, so similar searches share one figure.
How we generate personal loans leads
Every campaign runs under your brand, sends enquiries only to you, and is built around the loans you actually write.
Google Search first
People searching "personal loans" have already decided to borrow. With clicks this expensive, we start where intent is highest, bid on the terms that match your lending, and exclude the searches that never convert.
Pages built around the reason for borrowing
Debt consolidation, a car, a wedding or a home repair are different conversations. The landing page lets people start from their reason, which lifts the share of clicks that become enquiries and tells your team what the call is about.
Meta to stay in front of people still deciding
Most people compare a few lenders before they apply. Meta retargeting keeps your brand in front of visitors who did not finish their enquiry the first time.
Built for the rules finance ads run under
Finance advertising has extra checks on both platforms. We plan for them before launch, not after an ad gets rejected.
Google financial services verification
Google requires financial services advertisers in New Zealand to be verified, enforced since 7 November 2024. We check your account and help you through verification before anything launches.
Google's policyMeta's limits on credit ads
Meta treats credit and loan ads as a special category in several markets, which removes detailed age, gender and location targeting. We build audiences and creative that still work if those limits apply to your campaigns.
Copy that stays inside your criteria
We write ads around what you actually offer, so any rate, amount or approval time they mention is one your lending criteria back.
Real client result
Proven results in personal loans
The TAP System
Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.
-
Target
Step 01- Identify and define your ideal audience using data-driven insights
- Ensure your ads reach those genuinely interested in your services
-
Attract
Step 02- Create compelling ads that resonate with your audience
- Engage potential customers with high-quality creatives and persuasive messaging
-
Present
Step 03- Follow up with leads fast, with optional 10-minute calls from our team
- Ongoing support and optimisation to improve results continuously
No obligation. See if the TAP System is right for your business.
Our guarantee
The leads come in, or your fee comes back
30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.
See what working with us costs
Book Your Free Strategy Call- Your campaign goes live Ads, landing pages and tracking launch under your brand.
- We count qualified leads for 30 days You see every enquiry as it arrives.
- 30 qualified leads, or your fee back If we fall short, 100% of your management fee comes back to you.
Trusted by business owners
"Since being with lucid and then tidying up our landing pages, and Google ads + getting new leads running our CPA dropped by 66% and lead quality increased 2-300%."
Paul ZellmanAustar Property Services 
"Very happy with our experience with Jason - felt he was really acting in our best interests and went beyond what we were expecting him to achieve."
"Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run."
Tyler NewmanGoogle review "Jason helped us build out an automated quote funnel and GoHighLevel workflow for TrueHectare, and the technical execution was second to none."
Daniel SchweizerTrueHectare "Everything was turned around in less than 24 hours. After the frustration we had experienced with the previous digital company, seeing results that quickly was honestly incredible."
Ratu TauTrekway Shuttle "He has helped us set up and improve our marketing campaigns, GoHighLevel system, website and wider digital setup… the level of communication, accountability and results we have received from Jason has made us realise we should have made the move much earlier."
Aamir SethiGoogle review More finance lead generation
Other finance products we run campaigns for, and what it costs.
Vehicle Finance Leads
We run Meta and Google Ads campaigns that bring car, ute and motorbike finance enquiries straight to your brokerage, under your own brand.
Business Finance Leads
We run Google and Meta Ads campaigns that bring business loan enquiries from owners who need working capital, equipment or growth funding.
Mortgage Broker Leads
We run Google Search and Meta Ads campaigns that bring mortgage enquiries to your brokerage, organised by the buyer you want: first home buyers, next home buyers, refinancers and investors.
Lead Generation for Financial Services
Our approach for accountants, advisers, brokers and lenders.
Lead Generation Cost for Financial Services
Indicative cost per lead benchmarks for financial services.
Google Ads Cost for Financial Services
What finance businesses pay per click on Google, and what that means for your budget.
Personal Loans lead generation FAQs
Are the personal loan leads exclusive?
Yes. Campaigns run under your own brand and every enquiry goes to you only. We never resell or share leads.
Do you have a personal loan case study?
Yes. A Google Search campaign for a finance broker brought in 33 personal loan enquiries in its first four weeks, at $20 each. The full case study is on this page.
Can the ads mention approval times or rates?
Only where your lending criteria back them. Urgent wording such as fast approval brings in a lot of small, urgent and hardship searches, so we match the promise in the ad to the loans you actually want to write.
Does my Google Ads account need to be verified to run loan ads?
Google requires advertisers of financial services in New Zealand to complete its financial services verification, enforced since 7 November 2024. If your account is not verified yet, we help you through it before launch.
How much does personal loans lead generation cost?
Our management fee is flat, never a percentage of ad spend, and your ad spend goes to Google and Meta on top. Finance clicks are expensive, so the budget depends on how many enquiries you want and which channels we start with. Our cost page sets out what working with us costs. See our costs.
What is the guarantee?
30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract. Terms and eligibility apply, and are set out in your proposal and client agreement.
Is there a lock-in contract?
No. We work month to month, you can pause or cancel with 30 days' notice, and you own your ad accounts, audiences and lead data.
Ready to transform your business?
Book your free strategy call and take the first step towards a future where your marketing efforts finally pay off.