Digital Marketing Cost Guides
No surprises. No hidden fees. Get realistic pricing for Google Ads, Facebook Ads, and lead generation services in New Zealand. Choose your location or industry below for specific cost breakdowns.
Get Your Free Strategy CallWhat Affects Digital Marketing Costs?
Understanding these factors helps you budget effectively for Google Ads, Facebook Ads, and lead generation.
Location
Larger cities like Auckland and Wellington have higher competition and costs. Smaller regional centres typically see lower costs per lead.
Industry
Legal and real estate have the highest costs ($50-300 per lead). Trades and home services are more affordable ($20-80 per lead).
Competition
More competitors bidding on the same keywords drives up costs. We find gaps and opportunities to reduce your spend.
Ad Quality
Higher quality ads get better engagement and lower costs. We optimize creative, copy, and targeting to maximize quality scores.
Conversion Rate
Better landing pages and offers convert more visitors into leads, dramatically reducing your cost per acquisition.
Seasonality
Some industries have peak seasons (trades in spring/summer, accounting in tax season) which can temporarily increase costs.
Our pricing
What it costs to work with us
Our management fee is flat and never a percentage of your spend. Your ad budget is separate and goes straight to Meta and Google, and how much you put in depends on how competitive your market is and how fast you want to grow. Your proposal sets out the exact numbers before you commit.
The cost guides below cover the other side of the budget: indicative market benchmarks for clicks and leads by location and industry.
Our flat management fee
from$499/ month
Plus your ad budget, paid straight to Google and Meta, not to us. Most clients invest from $1,999 a month all in.
A one-off setup fee applies only when landing pages or a CRM integration need building first, and it is in your proposal before you commit.
Never a percentage of your ad spend
The fee stays flat when your budget grows, so there is no reason for us to push your spend up.
30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract
If we do not deliver the qualified leads in your first 30 days, you get your management fee back in full.
No lock-in, month to month
Pause or cancel with 30 days' notice. You own your ad accounts, audiences and lead data.
Browse Cost Guides by Location
Get location-specific pricing for Google Ads and Facebook Ads in your city. Each guide includes local market insights and realistic budget recommendations.
Facebook and Google Ads Cost by City
One guide per city, covering both platforms.
New Zealand-wide Guides
Google Ads cost in New Zealand (2026 guide) Facebook Ads cost in New Zealand (2026 guide)Browse Cost Guides by Industry
Get industry-specific pricing with benchmarks, ROI projections, and typical cost per lead for your sector.
Google Ads Cost by Industry
Lead Generation Cost by Industry
Average Costs by Platform
The Google Ads and Facebook Ads figures are indicative NZ market benchmarks, not our price.
Google Ads
Average CPC
Average Cost Per Lead
Avg Conversion Rate
Best for high-intent searches and capturing demand from people actively looking for your services.
Facebook Ads
Average CPC
Average Cost Per Lead
Avg Conversion Rate
Best for building awareness and targeting specific demographics, interests, and behaviours.
Combined Strategy
Using both platforms together captures both demand (Google) and creates it (Facebook) for optimal results.
Calculate Your Specific ROI
Use our free calculator to see what your investment could return based on your industry, location, and average customer value.
Why Invest in Professional Management?
Lower Cost Per Lead
Professional management puts your budget behind the audiences, creative and keywords that actually produce enquiries, instead of paying for clicks that never convert.
Save Hours Every Week
Stop wasting time managing campaigns yourself. Focus on closing leads while we handle the marketing.
Results Guarantee
30 qualified leads in 30 days or your management fee back, backed by a legal contract.
Lead Qualification
Only qualified prospects that match your criteria are passed to you, and our team can even call every lead within 10 minutes.
Faster Results
Most businesses see leads within 7 days. Our proven systems skip the trial-and-error phase.
Transparent Reporting
Weekly reports show exactly how your money is being spent and what results you're getting.
Ready to transform your business?
Book your free strategy call and take the first step towards a future where your marketing efforts finally pay off.