Meta Ads Agency in Dunedin

Yes, and for many businesses that split is worth making. Mosgiel sits over the hill from the city and behaves like its own town, with a growing base of families and retirees who buy differently from central Dunedin households. A simple radius around the Octagon is a poor fit for Dunedin anyway: it wastes coverage on the harbour and the Otago Peninsula while missing the Taieri entirely. We target by suburb instead, so Green Island, Port Chalmers or St Clair can be included or left out to match where you genuinely take jobs, and each area's results are reported separately.

For most service businesses, the students matter less than the property they live in. The flats of North Dunedin belong to landlords who commission maintenance, heating, insulation and repair work, often from addresses elsewhere in the city or the country, and campaigns aimed at property owners rather than occupants put your offer in front of them. The students themselves are usually an exclusion in our targeting rather than an audience worth paying to reach. If they genuinely are your market, campaign timing follows the academic year rather than the calendar year.

Meta Ads is the umbrella term for advertising across all Meta platforms (Facebook, Instagram, Messenger, Audience Network). "Facebook Ads" often refers to campaigns on Facebook only, but they're managed through the same Meta Ads Manager platform. Whether you call it Meta advertising, Facebook marketing or Facebook advertising, it is the same service and the same team running it for Dunedin businesses.

Advantage+ campaigns are Meta's AI-powered campaign types that automate targeting, placements, and creative optimization. They typically deliver 20-30% better performance than manual campaigns for Dunedin businesses because Meta's machine learning finds your best customers automatically.

We recommend $1,500-3,000/month in ad spend for effective Meta campaigns in Dunedin. This budget allows for proper testing across platforms and creative variations. Smaller budgets work but limit Meta's ability to optimize effectively.

Yes, when we set up campaigns with "Automatic Placements," Meta distributes your budget across Facebook, Instagram, Messenger, and Audience Network based on where they perform best. You can also choose manual placements if you prefer specific platforms only.

Reels ads are full-screen vertical videos that appear in Instagram and Facebook Reels. They're highly engaging and receive 2x more engagement than standard posts. For Dunedin service businesses, they work well for awareness and consideration, with retargeting campaigns converting viewers into leads.

Most Dunedin businesses see first leads within 5-10 days. Meta's algorithm needs time to learn who your best customers are - this "learning phase" typically takes 50 conversions or 7 days. Performance improves significantly after this initial period.

Yes, we handle all creative production including Reels videos, carousel ads, image ads, and copywriting. We'll work with your existing brand assets or create new content from scratch. Everything gets your approval before launching.

Meta Pixel is browser-based tracking code, while Conversions API sends data directly from your server. Using both provides the most accurate tracking and helps Meta optimize campaigns better, especially as browser tracking becomes less reliable. We set up both for every Dunedin client.

Yes. Every lead that comes through your Meta campaigns is checked against the criteria we agree with you to confirm it's a genuine, qualified prospect for your Dunedin business, and if you want, our team can call each one within 10 minutes. Cross-platform campaigns can generate high volumes of enquiries, so fast qualification ensures you only spend time on people who are ready to talk.

Absolutely, and we usually recommend it. Meta Ads build demand and reach Dunedin customers before they search, while Google Ads capture high-intent searchers ready to buy. Running both gives you full-funnel coverage, and we manage them together so your budget, messaging, and tracking stay consistent across platforms.

Yes. Your Meta Business Manager, ad accounts, custom audiences, pixel data, and lead records always belong to you. We work inside your assets, never lock you into long-term contracts, and you can pause or cancel with 30 days notice while keeping everything we've built.