5.0 on Google, 66 reviews
Ad Creative That Stops the Scroll
Creative is the single biggest lever on what your ads cost and how many leads they produce. We do the static ad design, short-form video, and ad copywriting for the Facebook, Instagram, and Google Ads campaigns we run, then test the angles that make people stop, read, and enquire, all built for New Zealand audiences.
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Refreshed before fatigue to keep cost per lead down
Illustrative ad concept
The Static Ad Styles We Design
Benefit callouts, us-vs-them comparisons, lifestyle heroes, promo frames, quiz formats and more. A wall of the static ad styles and formats we can build for your brand.
Style and format examples from our creative library, shown for illustration.
Weak Creative Is Where Ad Budgets Get Wasted
You can have the right audience and the right offer, but if the ad itself does not stop the scroll, none of it matters. Creative decides your click-through rate, your cost per lead, and whether the platform shows your ad at all.
Ads That Blend In
Bland, generic creative gets scrolled past, so your reach shrinks and your costs climb.
One Ad, No Testing
A single creative fatigues fast, and with nothing to rotate in, performance quietly falls away.
Off-Message Creative
When the ad does not match the offer or landing page, the click is wasted and the lead never comes.
How We Build Creative That Converts
Research
We study your offer, your audience, and what is already working in your market before we design a thing.
Create
We design the visuals and write the copy across several distinct angles, not one lucky guess.
Test
We launch the variations and let real results show which creative earns the cheapest leads.
Iterate
We back the winners, then refresh with new concepts before fatigue pushes costs back up.
The Full Creative Package, Built to Convert
Great ad creative is more than a nice image. It is the right hook, the right format, and copy that carries the click through to an enquiry. Every asset is built for the paid ads campaigns we run and matched to the landing pages the clicks arrive on. Here is what that looks like in practice:
Several hooks and concepts per campaign, so you are testing ideas rather than betting on one.
Image ads, carousels, and short-form video built for the feed, Stories, and Reels.
Hooks, primary text, headlines, and calls to action written to earn the enquiry.
Creative built for how people actually use Facebook, Instagram, and Google, not reused everywhere.
New creative before the current set fatigues, so your cost per lead stays stable as you scale.
What's Included
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Creative strategy & angle research -
Static image & carousel ads -
Short-form video & motion ads -
Ad copy: hooks, headlines & CTAs -
Multiple variations set up to test -
Ongoing creative refreshes -
Creative tied to your funnel & offer
Creative We Produce
Every campaign gets the formats that suit your offer and audience, all built to spec for where they run and tied back to the same core message.
Static Image Ads
Clean, on-brand image ads designed to stop the scroll and land your offer in a single glance.
Carousel Ads
Multi-card ads that tell a story, show before and after, or walk through your offer step by step.
Short-Form Video
Feed-native video and motion ads built for how people actually watch on their phones.
Stories & Reels
Vertical, full-screen creative made for Instagram and Facebook Stories and Reels placements.
Ad Copy
Hooks, primary text, headlines, and calls to action written to earn the click and the enquiry.
Concepts & Angles
Several distinct hooks and angles per campaign, so you are testing ideas rather than betting on one.
What Our Clients Say
Don't just take our word for it. Hear from businesses we've helped grow.
"I have been working with Jason from Lucid Media recently on some projects and his knowledge and work ethic is always top notch. I have every confidence that Jason will always deliver. He goes above and beyond to make sure that all aspects are taken care of in a professional and timely manner. It is a pleasure to work with him and his team and I look forward to future ongoing partnership with Lucid. A big thank you for your outstanding work Jason!"
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason gets the results he says he will. His approach to paid ads is methodical and data-driven. He doesn't just run campaigns and hope for the best. He analyses everything, optimises constantly, and delivers real leads that convert into paying customers."
"The team at Lucid has transformed how we generate leads online. Our social media engagement has skyrocketed and more importantly, we're getting consistent enquiries from people who are actually ready to buy. The ROI speaks for itself."
"We hired Jason after a bad experience with minimum effort and minimum results from another agency. Since moving to Lucid and tidying up our landing pages and Google Ads, our cost per acquisition dropped by 66% and lead quality increased 200-300%. The change was almost immediate and has stayed consistent for months. He has total depth of knowledge and a genuine desire to get the absolute best outcomes."
"The team at Lucid came in to help position our business exactly where we needed to be. We're absolutely blown away by their quick responses, smooth service and their initiative to stay 10 steps ahead at all times. Results are immediate and the cost is undeniably justified. If you want to be in safe hands, choose Lucid!"
Frequently Asked Questions About Ad Creative
Do you create both the visuals and the copy?
Yes. Ad creative is the full package: the image or video, and the words that go with it. Our team designs the visuals and writes the hooks, headlines, and calls to action so everything works together, rather than handing you a nice-looking ad with weak copy or the other way around.
Which platforms is the creative built for?
We produce creative for Facebook, Instagram, and Google Ads, including feed, Stories, and Reels placements. Each format is built to spec for where it will run, because an ad that works in the Facebook feed is not the same as one built for a vertical Reel.
Do I need to provide my own photos or footage?
Not necessarily. We can work with brand photos, product shots, or footage you already have, and we can also create from scratch using design, stock, and simple motion. On our first call we will look at what you have and recommend the quickest path to strong creative.
How many variations do you make?
We build several angles and variations per campaign rather than a single guess. That gives the ad platforms something to test, so the best-performing creative can rise to the top and your budget backs winners instead of one unproven idea.
How often is the creative refreshed?
Ad creative fatigues as more of your audience sees it, so we refresh before performance drops rather than waiting for it to. We watch the numbers on each set and rotate in new concepts to keep cost per lead stable as you scale.
Can I get ad creative on its own?
Our ad creative is built as part of the paid ads campaigns we run for you, tied to your offer, funnel, and landing pages so the whole journey matches. That end-to-end fit is what makes the creative convert, so we do not sell it as a disconnected, standalone deliverable.
How much does an ad creative agency in NZ cost?
With us, nothing extra: ad creative is included in the flat management fee for your campaign, which starts from $499 a month and is never a percentage of spend. Agencies selling creative on its own usually price per asset, which quietly pushes you towards fewer variations than proper testing needs. Because our creative sits inside your lead generation campaign, new angles and refreshes are part of the retainer, and the all-in investment including ad spend typically lands between $1,999 and $8,699 a month.
Do you design static ads for Facebook and Instagram?
Yes, and static image ads are usually where we start: they are quick to produce, cheap to test, and often outperform video for local service offers. We design statics across a wide range of styles, from benefit callouts and comparison layouts to promo frames, each sized for feed, Stories, and Reels placements. The style wall further up this page shows the range. Video and carousels come in once the statics have shown which message your audience responds to.
Do you offer ad copywriting for New Zealand businesses?
Yes. Every campaign we run includes ad copywriting: the hooks, primary text, headlines, and calls to action, written in-house by the same team that manages your ads. That matters because the writer can see what the platform data says about each angle and rewrite from evidence rather than from a brief. We write in plain language for New Zealand audiences, and every claim in an ad has to hold up when our team phone-qualifies the enquiry it produces.
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