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Ad Creative That Stops the Scroll

Creative is the single biggest lever on what your ads cost and how many leads they produce. We do the static ad design, short-form video, and ad copywriting for the Facebook, Instagram, and Google Ads campaigns we run, then test the angles that make people stop, read, and enquire, all built for New Zealand audiences.

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Top performer

Refreshed before fatigue to keep cost per lead down

The data picks the winner, not a hunch

Illustrative ad concept

The Static Ad Styles We Design

Benefit callouts, us-vs-them comparisons, lifestyle heroes, promo frames, quiz formats and more. A wall of the static ad styles and formats we can build for your brand.

Punny headline promo with lifestyle photo
Person pointing at UI pop-up with 'Hot Take'
Feature-checklist product hero with lifestyle photo
Product trio with faux social post overlay
Smartwatch over mountain-road hero
Gloved-hands product prep hero
Don't Buy This Serum - Benefit Callouts
Surreal hand-serving product hero on white
Automotive product hero at sunset
Central subject with radiating labeled benefit callouts on warm bg
Lifestyle pet photo with benefit callouts
Kid on bandage-textured slide with product pack
Model holding hair oil with bold typographic claim
Glass-card quote over luxe interior photo
Search vs. Solution - Hydraglow Even Glow
Kitten + product-pack pet hero
Ojai Mountain Ridge - Scenic Backdrop with Door Hanger
TUFF+ Bottle - Headline and Billboard Ad
Ideal Fuel box with fruit on a balance scale
Product floating in desert-canyon hero
Smartwatch heart rate monitoring ad
New Age Vitamin C Gummies - Immune Defense
Discount on sunglasses with payment option
Headphones over landscape offer hero
Doorstep international delivery concept
Product-in-context with playlist overlay
Product-with-model hero inside a photo-frame arch on bright sky backdrop
Lightflame Toaster — Perfect Morning Headline
Diagonal photo-mask collage with product cutout
Anatomical lava-stomach pharma hero
Child hugging oversized product bottle
Floating social-post mockup product hero
Product hero with trust badges and lifestyle scene
Dramatic product-in-stone-hand hero
Gunsan Electric Delivery - Happy Customer and Worker
Product pouring into bowl with feature callouts
Floating product pack with orbiting fresh ingredients on gradient
Polaroid product frame with happy subject
Reed diffuser in a cozy living room setting
Giant product leaning on model type-hero
Woman with suitcase in Venice
Cookware set with benefit callouts and CTA
Hydration bottle with battery-charge metaphor
Holiday greeting with inside-box POV
Industrial drum on refinery skyline
Centered conceptual illustration greeting
Phone mockup with overhead lifestyle scene
Giant product bag miniature-world hero
Overhead flat-lay food menu spread on bright white surface
Miniature workers on fiber-optic cable
Cinematic vehicle motion hero
Full-bleed product hero with bold overlaid headline
Luxury scent diffuser and oils with lifestyle shot
Collage hook headline over cutout living-room set
Product lineup lifestyle poster
Handoff closeup with two-tone headline
Newspaper-mockup summer sale hero
Gexipay phone screen with benefit callouts
Phone lock-screen notification mockup over interior
Minimal discount offer product still life
Pet portrait with hand-drawn thought bubble quote
Room Diffuser - Fragrance Notes with Descriptive Arrows
Vitamin C+ bottle with swirling pills
Bold sale flyer with animal photo cutout
Held newspaper promo announcement
Surreal product-showcase tunnel of school supplies
Four-season split-panel drink lineup
Three-variant product comparison quiz
Poolside sunscreen flat-lay, luxury resort mood
Kid with upward arrow and floating ingredient callouts
Lifestyle baby product with top headline and CTA
S-curve product feature-callout
Miniature workers on cracked lips hero
Nationwide wholesale map concept
Warm macro hand-and-paw emotional hero
Black Friday lipstick promo on yellow
Newspaper ad - Buy her candles
Rugged action hero with product inset
Dreamy product-on-swing over clouds
Product bursting through browser screenshot
Emotional lifestyle hero with product inset
Curtain-reveal home accessories hero
Clean feature-callout product benefits
Cartoon kids peeking product-group hero
Soft warm product hero on plush towel with script headline
Pet product bag hero with mascot animal
Animated appliances power-backup lifestyle
Airy minimalist product hero with cutout sofa
Baby product hero with headline overlay
Cat biting cable durability lifestyle
Pet climbing branded box hero
Safety gear shield product hero
Cove bottle with benefit callouts
Creative Manda - Wrench conceptual ad
Grid of five animal faces peeking over panels with headline and CTA
Phone-notification food teaser hero
Bold headline pet hero on solid color
Mecha construction giant hero
Centered pet with radial benefit icons and headline
Chat-bubble food hero on textured table
Urban-mobility backpack lifestyle hero
Floating island product hero with sky backdrop
Surreal black-hands cloche reveal hero
Minimal promo announcement with floating cutout objects on flat color
Typographic furniture-cutout manifesto
Baby-skin closeup with feature callouts
Your problems vs our solution layout
Comfort calling UI with snooze and answer options
Editorial lifestyle photo with pill-label callouts
Product advantages feature infographic
Sprouted Moong Instant Mix - Benefit Icons
Looking-into-shopping-bag gadget hero
Editorial interior close-up with hand touching wood surface
Seasonal beach product hero with playful type
Moody nursery scene with hanging door sign
Fruit energy-drink trio on tri-color backdrop
Smart-home switch problem/solution lifestyle
Pet holding product pouch with speech-bubble callouts
Product emerging from phone screen with right-aligned question hook
Us-vs-them checkmark comparison with product
Runner with watch - 'Keep the lead' copy
Cat eating with benefit-orbit callouts
That Cream - Testimonial Focus
CFO Gazette Finance Report
Orange Productions tumbler ad - Benefit headline
Model holding sunscreen with bold text overlay
Lifestyle photo top with torn-paper text panel below and CTA
Som Power bottle - supports text with benefit callouts

Style and format examples from our creative library, shown for illustration.

Weak Creative Is Where Ad Budgets Get Wasted

You can have the right audience and the right offer, but if the ad itself does not stop the scroll, none of it matters. Creative decides your click-through rate, your cost per lead, and whether the platform shows your ad at all.

Ads That Blend In

Bland, generic creative gets scrolled past, so your reach shrinks and your costs climb.

One Ad, No Testing

A single creative fatigues fast, and with nothing to rotate in, performance quietly falls away.

Off-Message Creative

When the ad does not match the offer or landing page, the click is wasted and the lead never comes.

How We Build Creative That Converts

1

Research

We study your offer, your audience, and what is already working in your market before we design a thing.

2

Create

We design the visuals and write the copy across several distinct angles, not one lucky guess.

3

Test

We launch the variations and let real results show which creative earns the cheapest leads.

4

Iterate

We back the winners, then refresh with new concepts before fatigue pushes costs back up.

The Full Creative Package, Built to Convert

Great ad creative is more than a nice image. It is the right hook, the right format, and copy that carries the click through to an enquiry. Every asset is built for the paid ads campaigns we run and matched to the landing pages the clicks arrive on. Here is what that looks like in practice:

Multiple Angles

Several hooks and concepts per campaign, so you are testing ideas rather than betting on one.

Static & Video

Image ads, carousels, and short-form video built for the feed, Stories, and Reels.

Copy That Sells

Hooks, primary text, headlines, and calls to action written to earn the enquiry.

Platform-Native

Creative built for how people actually use Facebook, Instagram, and Google, not reused everywhere.

Refreshed Regularly

New creative before the current set fatigues, so your cost per lead stays stable as you scale.

What's Included

  • Creative strategy & angle research
  • Static image & carousel ads
  • Short-form video & motion ads
  • Ad copy: hooks, headlines & CTAs
  • Multiple variations set up to test
  • Ongoing creative refreshes
  • Creative tied to your funnel & offer

Creative We Produce

Every campaign gets the formats that suit your offer and audience, all built to spec for where they run and tied back to the same core message.

Static Image Ads

Clean, on-brand image ads designed to stop the scroll and land your offer in a single glance.

Carousel Ads

Multi-card ads that tell a story, show before and after, or walk through your offer step by step.

Short-Form Video

Feed-native video and motion ads built for how people actually watch on their phones.

Stories & Reels

Vertical, full-screen creative made for Instagram and Facebook Stories and Reels placements.

Ad Copy

Hooks, primary text, headlines, and calls to action written to earn the click and the enquiry.

Concepts & Angles

Several distinct hooks and angles per campaign, so you are testing ideas rather than betting on one.

What Our Clients Say

Don't just take our word for it. Hear from businesses we've helped grow.

"I have been working with Jason from Lucid Media recently on some projects and his knowledge and work ethic is always top notch. I have every confidence that Jason will always deliver. He goes above and beyond to make sure that all aspects are taken care of in a professional and timely manner. It is a pleasure to work with him and his team and I look forward to future ongoing partnership with Lucid. A big thank you for your outstanding work Jason!"

Sarah Sinclair
Sarah Sinclair
Marketing Consultant

"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."

Melitta Adam
Melitta Adam
Melitta Skin

"Jason gets the results he says he will. His approach to paid ads is methodical and data-driven. He doesn't just run campaigns and hope for the best. He analyses everything, optimises constantly, and delivers real leads that convert into paying customers."

Mitch Taylor
Mitch Taylor
Horton Taylor

"The team at Lucid has transformed how we generate leads online. Our social media engagement has skyrocketed and more importantly, we're getting consistent enquiries from people who are actually ready to buy. The ROI speaks for itself."

Nelson Takle
Nelson Takle
Nelson & Co

"We hired Jason after a bad experience with minimum effort and minimum results from another agency. Since moving to Lucid and tidying up our landing pages and Google Ads, our cost per acquisition dropped by 66% and lead quality increased 200-300%. The change was almost immediate and has stayed consistent for months. He has total depth of knowledge and a genuine desire to get the absolute best outcomes."

Paul Zellman
Paul Zellman
Paid Ads & Lead Gen Client

"The team at Lucid came in to help position our business exactly where we needed to be. We're absolutely blown away by their quick responses, smooth service and their initiative to stay 10 steps ahead at all times. Results are immediate and the cost is undeniably justified. If you want to be in safe hands, choose Lucid!"

J-Tip It
J-Tip It
Wash & Restoration

Frequently Asked Questions About Ad Creative

Do you create both the visuals and the copy?

Yes. Ad creative is the full package: the image or video, and the words that go with it. Our team designs the visuals and writes the hooks, headlines, and calls to action so everything works together, rather than handing you a nice-looking ad with weak copy or the other way around.

Which platforms is the creative built for?

We produce creative for Facebook, Instagram, and Google Ads, including feed, Stories, and Reels placements. Each format is built to spec for where it will run, because an ad that works in the Facebook feed is not the same as one built for a vertical Reel.

Do I need to provide my own photos or footage?

Not necessarily. We can work with brand photos, product shots, or footage you already have, and we can also create from scratch using design, stock, and simple motion. On our first call we will look at what you have and recommend the quickest path to strong creative.

How many variations do you make?

We build several angles and variations per campaign rather than a single guess. That gives the ad platforms something to test, so the best-performing creative can rise to the top and your budget backs winners instead of one unproven idea.

How often is the creative refreshed?

Ad creative fatigues as more of your audience sees it, so we refresh before performance drops rather than waiting for it to. We watch the numbers on each set and rotate in new concepts to keep cost per lead stable as you scale.

Can I get ad creative on its own?

Our ad creative is built as part of the paid ads campaigns we run for you, tied to your offer, funnel, and landing pages so the whole journey matches. That end-to-end fit is what makes the creative convert, so we do not sell it as a disconnected, standalone deliverable.

How much does an ad creative agency in NZ cost?

With us, nothing extra: ad creative is included in the flat management fee for your campaign, which starts from $499 a month and is never a percentage of spend. Agencies selling creative on its own usually price per asset, which quietly pushes you towards fewer variations than proper testing needs. Because our creative sits inside your lead generation campaign, new angles and refreshes are part of the retainer, and the all-in investment including ad spend typically lands between $1,999 and $8,699 a month.

Do you design static ads for Facebook and Instagram?

Yes, and static image ads are usually where we start: they are quick to produce, cheap to test, and often outperform video for local service offers. We design statics across a wide range of styles, from benefit callouts and comparison layouts to promo frames, each sized for feed, Stories, and Reels placements. The style wall further up this page shows the range. Video and carousels come in once the statics have shown which message your audience responds to.

Do you offer ad copywriting for New Zealand businesses?

Yes. Every campaign we run includes ad copywriting: the hooks, primary text, headlines, and calls to action, written in-house by the same team that manages your ads. That matters because the writer can see what the platform data says about each angle and rewrite from evidence rather than from a brief. We write in plain language for New Zealand audiences, and every claim in an ad has to hold up when our team phone-qualifies the enquiry it produces.

Results in 30 days

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