Google Ads Agency in Wellington

It does if the account ignores it. Google logs where a search happens, and in Wellington a big share of weekday searches for home services come from Lambton Quay and Te Aro office blocks while the actual job is at a house in Johnsonville, Karori or Lower Hutt. We set location targeting to presence across your real service area rather than chasing suburb by suburb, then judge performance by where leads live, not where they clicked. Suburb keywords, call tracking and the qualification call fill in the picture, so a lunchtime search from an office still becomes a job you can actually service.

No. That structure slices Wellington's modest search volumes so thin that Google's bidding never collects enough conversion data in any one campaign, and each sits in permanent learning mode instead of improving. We run the opposite shape: one or two campaigns covering your whole service area, ad groups organised by service rather than suburb, and a weekly cull of wasted search terms. Budget follows the same logic: below about $1,000 a month the platform rarely gathers enough conversions to bid intelligently, and most Wellington trades and service businesses land between $1,500 and $3,000 a month in ad spend for steady lead flow.

Google Ads costs in Wellington vary by industry and keyword competition. Most service businesses need $1,500-3,000/month in ad spend for effective campaigns. CPCs typically range from $2-15 depending on your market. We'll provide a realistic budget recommendation during your free strategy call.

Google Ads delivers immediate visibility and leads - you can be at the top of search results tomorrow. SEO builds long-term organic traffic but takes 6-12 months to see results. For Wellington businesses wanting fast lead generation, Google Ads is the faster path to ROI.

Most Wellington businesses start receiving leads within 7-14 days of launching search campaigns. The timeline depends on your industry, budget, and how competitive the market is. Our goal is to get your first leads as quickly as possible while optimising for long-term performance.

We set up and manage your Google Ads account directly. You maintain ownership and full access, and we provide transparent reporting. If you already have an account, we'll audit it and optimize your existing campaigns.

Quality Score (1-10) measures ad relevance, landing page experience, and expected CTR. Scores of 7+ are good, 8-10 are excellent. Higher scores mean lower CPCs and better ad positions - crucial in competitive Wellington markets where every dollar counts.

Absolutely. We can target specific suburbs, radius targeting around your business, or the entire Wellington region. Geographic targeting ensures your budget focuses on areas where you actually service customers.

If we don't deliver 30 qualified leads within the first 30 days for your Wellington business, you get a full refund of our management fee. We offer the guarantee to eligible clients, and its terms and eligibility are set out in your proposal and client agreement.

We offer full-service management, not just consulting. This includes strategy, account setup, ad creation, ongoing optimization, and reporting. We're hands-on with your campaigns daily to ensure maximum ROI.

It depends on your goals. Search campaigns are best for capturing high-intent Wellington customers already looking for your service. Performance Max suits businesses wanting maximum reach across all Google channels, while Local Service Ads work brilliantly for trades and home services. We'll recommend the right mix on your free strategy call.

Yes. Every lead that comes through your Wellington campaigns is contacted by our team to confirm they're a genuine, qualified prospect before they reach your inbox. You only spend time on people who are actually ready to talk, not tyre-kickers.

You get transparent weekly reports showing exactly where your budget went, which keywords and ads are driving leads, your cost per lead, and your ROAS. We also hold monthly strategy calls to review performance and plan the next round of optimization for your Wellington account.