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How Much Should You Spend on Ads?

Enter your goals and we'll calculate the monthly ad budget you need to hit them.

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What's a typical job/sale worth to you?

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Out of 10 leads, how many become customers? (30% = 3 out of 10)

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Not sure? Check industry benchmarks

These calculations are estimates based on typical performance. Actual results may vary based on industry, competition, ad quality, and other factors.

How This Calculator Works

This calculator uses a simple but effective formula to work backwards from your revenue goal to determine your ad budget:

  1. Customers Needed: Your revenue goal ÷ average job value = customers needed
  2. Leads Needed: Customers needed ÷ close rate = leads needed
  3. Ad Budget: Leads needed × cost per lead = monthly ad budget

The key variables that affect your budget are your close rate (how well you convert leads) and your cost per lead (which varies by industry and platform). Improving either of these will reduce your required ad spend.

Not sure what CPL to expect? Use our Cost Per Lead Benchmarks tool to see typical rates for your industry.