5.0 on Google, 70+ reviews·10,000+ leads generated
Your first weeks with us
The milestones, in order.
Free strategy call
About 30 minutes, no obligation
Funnel, tracking and ads built
Set up in your name, ready to launch
Ads live
About 7 days from kickoff
First leads
For most recent clients, within a week of going live
The Engagement, End to End
No black box and no vague activity reports. Here is exactly what happens from the moment you book a call to the day qualified leads start landing in your inbox.
Before launch
Strategy, discovery and your funnel, locked in before a dollar is spent on ads.
Step 1
Step 1
Free strategy call or ads audit
A free call to see if paid ads fit, or an audit of the ads you already run.
More detail on free strategy call or ads audit
We start with a free strategy call to work out whether paid ads are the right fit for your business. If you are already running Facebook or Google Ads, we use the call to audit your existing account and pinpoint where budget is being wasted. If you are not running ads yet, it is a fresh strategy session mapping out the opportunity. No obligation either way.
Step 2
Step 2
Onboarding and discovery
We define your ideal customer, best services, margins and what a qualified lead looks like for you.
More detail on onboarding and discovery
Once you decide to go ahead, we onboard you and dig into the details that make campaigns work: your ideal customer, your best services, your margins, your sales process, and what a qualified lead actually looks like for you. This is where we lock in the targeting and the offer before a dollar is spent on ads.
Step 3
Step 3
Funnel and landing page build
We build the funnel and landing pages that turn ad clicks into enquiries.
More detail on funnel and landing page build
We build the conversion funnel and the landing pages that turn ad clicks into enquiries. Every page is written and designed to capture and convert, with clear messaging, fast load times and a simple path to becoming a lead.
Launch
Most accounts go live in about 7 days from kickoff.
Step 4
Step 4
Targeted ad launch
We launch on Facebook, Instagram and Google Ads with our TAP System; most accounts go live in about 7 days.
More detail on targeted ad launch
We launch your campaigns across Facebook, Instagram and Google Ads using our TAP System, so your ads reach the people most likely to buy. Most accounts go live in about 7 days from kickoff, once the funnel, tracking and creative are ready.
Step 5
Step 5
First leads
Most recent clients got their first lead within a week of going live, and volume builds from there.
More detail on first leads
Once your campaigns are live, most of our recent clients got their first lead within a week, though every market is different. From there the volume builds as the campaigns gather data and we optimise toward the audiences and creatives that perform best.
After launch
Follow-up, reporting and optimisation, all backed by our guarantee.
Step 6
Step 6
10-minute SDR follow-up
Optional add-on
Prefer not to chase leads yourself? Our SDR team can follow up every new lead within 10 minutes.
More detail on 10-minute sdr follow-up
Speed wins enquiries. You can call your leads yourself, or add our optional SDR service, which follows up every new lead within 10 minutes to verify and qualify them, so you spend your time talking to people who are genuinely interested rather than chasing dead ends. Either way, leads land in your inbox, or flow straight into the system you already use through our CRM integration, ready for you to close.
Step 7
Step 7
Reporting and ongoing optimisation
Transparent reporting on cost per lead and spend, with ongoing optimisation to lower costs and lift lead quality.
More detail on reporting and ongoing optimisation
You get transparent reporting on what is working, what each lead costs, and where the budget is going. We continuously optimise the campaigns with data-driven adjustments to lower your cost per lead and improve lead quality month after month.
Step 8
Step 8
30 leads in 30 days, or your management fee back
30 qualified leads in 30 days or 100% of your management fee back, written into a legal contract.
More detail on 30 leads in 30 days, or your management fee back
Your engagement is backed by our guarantee: 30 qualified leads in 30 days or 100% of your management fee back, written into a legal contract. If we do not deliver, our fee comes back to you. That is how confident we are in the system.
Our Solution
The TAP System
Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.
Target
Step 01
Identify and define your ideal audience using data-driven insights
Ensure your ads reach those genuinely interested in your services
Attract
Step 02
Create compelling ads that resonate with your audience
Engage potential customers with high-quality creatives and persuasive messaging
Present
Step 03
Follow up with leads fast, with optional 10-minute calls from our team
Ongoing support and optimisation to improve results continuously
No obligation. See if the TAP System is right for your business.
How It Works: Frequently Asked Questions
Straight answers to what NZ business owners want to know before they hire us.
What happens on the free strategy call?
It is a free call of about 30 minutes, with no obligation. If you already run Facebook or Google Ads, it doubles as an audit of your account. If you are not running ads yet, we map out the opportunity for your business instead. Either way, you finish the call knowing whether paid ads are the right fit.
How long does setup take before my ads go live?
Most accounts go live in about 7 days from kickoff. That is the time it takes to get your funnel, tracking and ad creative ready. The sooner we have access to your accounts and your approvals, the sooner we can launch.
How soon will I get my first leads?
Most of our recent clients got their first lead within a week of going live. Every market is different, so we cannot promise an exact day. From there, lead volume builds as the campaigns gather data and we optimise them.
What do you need from me?
Access to your ad accounts, and if you do not have them yet, we set them up in your name. We also need the details that shape the campaigns: your services, your ideal customer and what counts as a qualified lead for you. Once we are working together, we ask you to approve ads and pages within 3 working days, keep the agreed ad budget funded and follow up your leads quickly.
Who owns the ad accounts and the leads?
You do. Your ad accounts are set up in your name, and the audiences and lead data they build are yours. You also own the custom creative you have paid for, so it all stays with you if you ever stop working with us.
What counts as a qualified lead?
A qualified lead meets criteria we agree with you in writing before launch, such as the service they want, their location and valid contact details. Duplicates, spam and test submissions do not count. That way we are both measuring the same thing from day one.
How much does it cost, and is there a setup fee?
Our management fee is flat and never a percentage of your ad spend. Your ad budget is separate and paid straight to Google and Meta, not to us. A one-off setup fee applies only when landing pages or a CRM integration need building first, and it is in your proposal before you commit. See what working with us costs.
Do I have to call the leads myself?
You can call your leads yourself, and they land in your inbox or the CRM you already use. If you would rather not chase them, our optional SDR service follows up every new lead within 10 minutes to verify and qualify it. It is an add-on, quoted separately, so you only pay for it if you want it.
Which platforms do you advertise on?
Facebook, Instagram and Google Ads, backed by the funnels and landing pages that turn clicks into enquiries. We choose the mix based on how your customers search and buy, so you are not paying to be everywhere at once.
What reporting will I get?
You get a monthly performance report covering your leads, cost per lead and ad spend, plus what we are changing. Optimisation is ongoing, so the report shows what we are adjusting, not just what happened.
Is there a lock-in contract?
No lock-in: we work month to month, you can pause or cancel with 30 days' notice, and you own your ad accounts, audiences and lead data. We would rather keep your business with results than hold you to a long contract.
How does the guarantee work?
For eligible clients, we guarantee 30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract. It is a full refund of our management fee, not a credit or a discount. Terms and eligibility apply, and are set out in your proposal and client agreement. Full details are in our terms.
Trusted by business owners
"Since being with lucid and then tidying up our landing pages, and Google ads + getting new leads running our CPA dropped by 66% and lead quality increased 2-300%."
"Very happy with our experience with Jason - felt he was really acting in our best interests and went beyond what we were expecting him to achieve."
Brianna Hoy · PplPeople
"Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run."
Tyler NewmanGoogle review
"Jason helped us build out an automated quote funnel and GoHighLevel workflow for TrueHectare, and the technical execution was second to none."
Daniel SchweizerTrueHectare
"Everything was turned around in less than 24 hours. After the frustration we had experienced with the previous digital company, seeing results that quickly was honestly incredible."
Ratu TauTrekway Shuttle
"He has helped us set up and improve our marketing campaigns, GoHighLevel system, website and wider digital setup… the level of communication, accountability and results we have received from Jason has made us realise we should have made the move much earlier."
Aamir SethiGoogle review
Results in 30 days
Ready to transform your business?
Book your free strategy call and take the first step towards a future where your marketing efforts finally pay off.
