5.0 on Google, 66 reviews
Lucid Leads is a Facebook and Instagram ads agency for New Zealand service businesses. We build the creative, run the campaigns in your own Meta account, and phone-qualify every enquiry within 10 minutes so you are not chasing people who were never going to buy. If we do not deliver 30 qualified leads in your first 30 days, you get your money back.
Your company
Your first 30 days
30+
Leads
10 min
Lead response
Flat fee
Not % of spend
Qualified leads guaranteed
Lead response time
Flat fee, from
NZ cities covered
Meta is the company, Facebook and Instagram are the platforms, and Ads Manager runs all of it from one place. So whether you are looking for a Facebook advertising agency, a Meta ads agency, an Instagram ads specialist or Facebook marketing for your business, you are describing the same work.
The practical point is that you should not be buying Facebook and Instagram separately, and you should be wary of anyone selling them that way.
The same campaign serves all of these. Meta decides which placement wins based on where your buyers actually respond, which is why splitting them into separate budgets usually costs you money.
Most New Zealand service businesses need two or three of these done properly, not all six run thinly across a budget that cannot support them.
The core of most accounts. Instant forms or landing pages, optimised for enquiries that turn into work rather than the cheapest possible form fill.
Same campaign, different surface. Reels placements are often the cheapest impressions in the account, which matters when you are building demand rather than capturing it.
Meta’s automated campaign type. It performs well when it is fed a real qualifying signal and badly when it is pointed at raw form fills.
Reaching the people who visited, read and did not enquire. Worth running once your site traffic is large enough to build an audience worth spending into.
Static, video and UGC-style ads, produced and rotated. Creative is the main lever on Meta now that targeting is largely automated.
Browser-side signal degrades. We run the Pixel and server-side Conversions API together so the model optimises on the fuller picture.
The complaint we hear most about Facebook ads is not that they do not work. It is that they produce enquiries nobody wants: wrong budget, wrong area, or people who do not remember filling in the form. That is almost always an optimisation and qualification problem, not a platform problem.
We point Meta at a qualifying event, not a raw form fill, so it learns to find people who behave like your good clients.
Enquiries are screened by a person before they reach you, and the ones that are not real never land in your inbox.
Fatigue is the main reason Meta campaigns decay. Fresh creative is part of the service, not an upsell.
From $499 a month regardless of spend, and 30 qualified leads in your first 30 days or your money back.
We go through the account first and tell you what we find, with no obligation to work with us afterwards.
Many agencies promise the moon but fail to deliver. They over-promise and under-deliver, leaving you frustrated and skeptical.
Tired of the ups and downs in your lead flow, making it hard to predict growth?
Spending more on ads but not seeing proportional increase in customers?
Feeling left in the dark by agencies that don't provide clear results?
Getting traffic but struggling to convert leads into paying customers?
Sound familiar? Let us show you a better way.
Get a Free Marketing AuditTarget, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.
No obligation. See if the TAP System is right for your business.
Everything you need to transform your lead generation and grow your business.
We assess if paid ads would work for your business with no strings attached.
Highly targeted campaigns on Facebook, Instagram, and Google using our TAP System.
Our team follows up with leads within 10 minutes to verify and nurture them.
We continuously monitor and optimize your campaigns with data-driven adjustments.
Get access to our marketing tool worth $297/month absolutely free as part of our service.
Backed by a legal contract. If we don't deliver 30 leads, you get your money back.
Real New Zealand campaigns, with the numbers they produced.
148
Total Leads
$15.57
Cost Per Lead
120
Total Leads
$865
Ad Spend
37
Total Leads
$39.72
Cost Per Lead
Real reviews from New Zealand businesses we run campaigns for.
5.0 from 66 reviews
“Our cost per acquisition dropped by 66% and lead quality increased 200-300%. Almost immediate, and consistent for months.”
I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It made me feel confident moving forward with my ads.
I had Lucid do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.
Working with Jason has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished edge to my platforms.
“He was really acting in our best interests and went beyond what we were expecting him to achieve.”
Expert in SEO which is critical. Our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world.
Jason gets the results he says he will. His approach to paid ads is methodical and data-driven. He doesn't just run campaigns and hope for the best. He analyses everything, optimises constantly, and delivers real leads that convert.
Blown away by their quick responses, smooth service and their initiative to stay 10 steps ahead at all times. Results are immediate and the cost is undeniably justified.
“His knowledge and work ethic is always top notch. I have every confidence that Jason will always deliver.”
The questions that come up most often on a first call. If yours is not here, ask it on the call.
Meta Ads is the umbrella name for advertising across Facebook, Instagram, Messenger and the Audience Network, all managed in the same Ads Manager. Facebook Ads usually means campaigns running on Facebook alone. Most New Zealand businesses searching for a Facebook ads agency want the whole thing, which is what this service is.
Our management fee is a flat rate from $499 a month, never a percentage of your ad spend. Ad spend is separate and billed direct to your own Meta account, and $1,500-3,000 a month is typical for a local service business. All in, most clients invest between $1,999 and $8,699 a month depending on how many qualified leads they need.
For lead generation, roughly $50 a day is a realistic floor and below about $30 a day the maths stops working. Meta needs around 50 conversions a week per ad set to deliver predictably, and a very small budget cannot produce them no matter how good the creative is.
They will if the campaign is optimised for raw form submissions, because that is exactly what you asked for. We optimise for a qualifying event instead and phone-verify every enquiry within 10 minutes, so the leads you see have already been screened rather than dumped into your inbox.
Usually within the first fortnight, though Meta typically takes a little longer than Search to settle because it is finding people rather than answering them. The target is the same either way: 30 qualified leads in your first 30 days, or your money back.
Yes. Campaigns run inside your own Meta Business Manager and ad account under your own brand. Your pixel data, custom audiences and lead records belong to you and stay with you if you ever leave.
Google captures people already searching for your service. Meta reaches people who fit your customer profile but are not searching yet, which makes it the better tool for services people do not know to look for, and for filling a pipeline rather than answering urgent demand. Many businesses end up running both, with Search first.
Yes. We write the copy, produce the statics and video, and rotate fresh creative as the existing ads fatigue. Since Meta automated most of the targeting, creative is where campaigns are actually won or lost, so it is not something we leave to you to supply.
Meta Ads is one part of the system. These are the pieces that sit around it.
Practical lead generation tips and strategies for service businesses across New Zealand, fresh off the press.
Most NZ businesses test far too many Facebook ad creatives for their budget. Here is how many to run at each daily spend, and why more testing makes results worse.
Between the ad click and the booked job, most NZ buyers google your name. What they find there changes your show rate, close rate and true cost per lead.
Most NZ service businesses run far more Meta campaigns than their budget can support. Here is how many you actually need and how to consolidate without losing what works.
Schedule your free digital strategy call and take the first step towards a future where your marketing efforts finally pay off.
