5.0 on Google, 70+ reviews
Lucid Leads is a Google Ads agency for New Zealand service businesses. Whether you call it Google Ads, AdWords or paid search, the job is the same: put your business in front of people already looking for what you do, then make sure the enquiries are worth answering. Campaigns run in your own account, our team can even phone-qualify every lead within 10 minutes, and if we do not deliver 30 qualified leads in your first 30 days you get your management fee back.
Your company
Your first 30 days
30+
Leads
10 min
Optional lead calls
Flat fee
Not % of spend
Ad spend managed a year
Leads generated
Industries served
70+ Google reviews
Flat management fee from $499 a month, never a percentage of ad spend. Most clients invest from $1,999 a month all in (ad spend plus management). See what working with us costs
Google renamed AdWords to Google Ads back in 2018, but the old name never really left. Plenty of New Zealand business owners still search for an AdWords agency, AdWords management or an AdWords specialist, and they are describing exactly this service.
It matters only because it tells us something about you. Businesses who say AdWords have usually run campaigns before, often years ago, and frequently had a bad experience with an agency that reported on clicks rather than customers.
If you have run campaigns before and they did not work, the useful first step is finding out why rather than rebuilding on the same assumptions. We will tell you what the account is actually doing before anyone talks about money.
Not every campaign type belongs in every account. Most New Zealand service businesses need two or three of these, run properly, rather than all six run thinly.
The core of most accounts. We capture people typing your service and your city into Google at the moment they are ready to call someone.
Google’s automated campaign type across Search, Maps, YouTube and Display. Powerful when it is fed the right conversion signal, expensive when it is not.
The booking panel above the normal results for trades and home services. Different system, different rules, and worth running alongside Search.
Cheaper reach for building demand before people search. Useful once your Search campaigns are already capturing the demand that exists.
Bringing back the people who visited, read your page and did not enquire. Small budgets, usually the cheapest conversions in the account.
Most accounts we review optimise for the wrong event. We track booked jobs and qualified enquiries, not raw form fills, so bidding chases revenue.
Most of the accounts we take over are not broken in an exotic way. They are optimising for the wrong event, spread across too many campaigns for the budget, and reported on in metrics that do not connect to revenue.
One monthly fee, whatever you spend. Our fee does not rise because we told you to spend more, which removes the obvious conflict of interest.
Every enquiry is checked against the criteria we agree with you, so the number we report is the number of people actually worth calling back. Want each one phone-qualified within 10 minutes? Our team can do that too.
Campaigns run in your own Google Ads account. The history, conversion data and audiences stay with you if you ever leave.
30 qualified leads in your first 30 days or your management fee back, written into the contract rather than implied in a pitch.
Before any proposal, we go through the account and tell you what we find. No obligation, and you keep the findings either way.
Many agencies promise the moon but fail to deliver. They over-promise and under-deliver, leaving you frustrated and skeptical.
Tired of the ups and downs in your lead flow, making it hard to predict growth?
Spending more on ads but not seeing proportional increase in customers?
Feeling left in the dark by agencies that don't provide clear results?
Getting traffic but struggling to convert leads into paying customers?
Sound familiar? Let us show you a better way.
Book Your Free Strategy CallOr a free ads audit if you already run ads.
Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.
No obligation. See if the TAP System is right for your business.
Everything you need to transform your lead generation and grow your business.
We assess if paid ads would work for your business with no strings attached.
Highly targeted campaigns on Facebook, Instagram, and Google using our TAP System.
Want every lead called within 10 minutes? Our team can verify and nurture them for you.
We continuously monitor and optimize your campaigns with data-driven adjustments.
We build the funnel and landing pages your ads send people to, written and designed to turn clicks into enquiries.
Backed by a legal contract. If we don't deliver 30 qualified leads in 30 days, you get 100% of your management fee back.
Real New Zealand campaigns, with the numbers they produced.
482
Quote Requests
$2.57
Cost Per Quote Request
134
Booking-Form Enquiries
$63
Average Cost Per Form Enquiry
315
First-Home-Buyer Leads
$4.39
Cost Per Lead
"Since being with lucid and then tidying up our landing pages, and Google ads + getting new leads running our CPA dropped by 66% and lead quality increased 2-300%."
Paul ZellmanAustar Property Services 
"Very happy with our experience with Jason - felt he was really acting in our best interests and went beyond what we were expecting him to achieve."
"Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run."
Tyler NewmanGoogle review "Jason helped us build out an automated quote funnel and GoHighLevel workflow for TrueHectare, and the technical execution was second to none."
Daniel SchweizerTrueHectare "Everything was turned around in less than 24 hours. After the frustration we had experienced with the previous digital company, seeing results that quickly was honestly incredible."
Ratu TauTrekway Shuttle "He has helped us set up and improve our marketing campaigns, GoHighLevel system, website and wider digital setup… the level of communication, accountability and results we have received from Jason has made us realise we should have made the move much earlier."
Aamir SethiGoogle review The questions that come up most often on a first call. If yours is not here, ask it on the call.
Yes. Google renamed AdWords to Google Ads in 2018, but the platform is the same one and plenty of New Zealand business owners still call it AdWords. If you are searching for an AdWords agency, an AdWords management company or a Google Ads agency, you are looking for the same service and this is the page for it.
Our management fee is a flat monthly rate, never a percentage of your ad spend, so the fee does not climb just because your budget does. Ad spend is separate and billed direct to your own Google Ads account, and $1,500-3,000 a month is typical for a local service business (an indicative market benchmark, not our price). Our cost page sets out what working with us costs, and your proposal confirms the exact numbers before you commit.
For most local service businesses, $1,500-3,000 a month in ad spend is enough to gather the conversion data the system needs to optimise. Below roughly $1,000 a month the campaign struggles to accumulate enough conversions to leave the learning phase, which makes results erratic regardless of how well the account is built.
Search campaigns typically produce enquiries in the first fortnight, because you are capturing demand that already exists rather than creating it. From there we hold the account to a clear target: 30 qualified leads within your first 30 days, or you get your management fee back.
Yes, always. Campaigns run inside your own Google Ads account under your own brand, and the account, its history, your conversion data and your remarketing audiences stay yours. If you ever leave, you keep everything, including the account structure we built.
Google Ads captures people already searching for your service, which suits trades, professional services and anything urgent. Facebook and Instagram build demand among people who fit your customer profile but are not searching yet. Most New Zealand service businesses do best running Search first, then adding Meta once the demand capture is working.
Yes. We run campaigns from Auckland and Wellington through to Invercargill, Queenstown and Whangarei. Targeting is set at suburb and region level so your budget only reaches the areas you actually service, and regional markets are often cheaper per lead than the metros because there is less competition in the auction.
A Google Ads agency manages the campaign and reports on clicks, impressions and cost per click. What happens after the click is usually your problem. We build the landing page, run the campaign and check every enquiry against the criteria we agree with you, so we are measured on qualified leads rather than traffic. That is why we can guarantee the outcome rather than the activity. If you want, our team can also phone-qualify every enquiry within 10 minutes.
Google Ads is one part of the system. These are the pieces that sit around it.
Practical lead generation tips and strategies for service businesses across New Zealand, fresh off the press.
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Google AI Overviews appear in 43% of searches. Most professional services firms don't appear in AI answers. Here's how to generate enquiries from AI search.
Law firms, accountants and financial advisers face unique challenges with Meta Ads. Here's the tactical setup that generates real enquiries, not junk leads.
Book your free strategy call and take the first step towards a future where your marketing efforts finally pay off.
