37 Quality Leads from a Focused Facebook Campaign
A targeted Facebook advertising campaign that delivered 37 qualified leads, proving that focused campaigns can deliver solid results.
The Challenge
Not every business needs hundreds of leads. This client operated in a niche market where lead quality mattered more than quantity. They needed qualified prospects who were genuinely interested in their premium services.
Our Approach
For premium services with higher ticket values, the strategy shifts from volume to quality:
Premium Positioning
Instead of casting a wide net, we:
- Targeted higher-income demographics
- Used messaging that emphasised quality over price
- Pre-qualified leads through the ad copy itself
Quality Over Quantity
Our lead capture was designed to filter:
- Multi-step forms to ensure commitment
- Clear qualification criteria in ads
- Specific service-focused messaging
Focused Targeting
Rather than broad audiences, we used:
- Precise geographic targeting
- Interest layers that indicated buying intent
- Exclusions to filter out poor-fit prospects
The Results
The campaign delivered what matters—quality leads:
- 37 qualified leads generated
- $39.72 cost per lead
- High lead quality suitable for premium services
When your average sale value is in the thousands, $39.72 per qualified lead represents exceptional ROI.
Key Takeaways
- Cost per lead isn’t everything — A $40 lead that converts is worth more than ten $4 leads that don’t
- Premium positioning attracts premium clients — Your ads filter for quality as much as they attract quantity
- Niche campaigns can be highly profitable — Smaller lead volumes with higher conversion rates often outperform volume plays
This campaign shows that Facebook advertising works for businesses of all sizes—the key is matching your strategy to your business model.