Lead Generation for Trades

Lead Generation for Trades in NZ

We help trades businesses across New Zealand turn paid ads into a predictable flow of qualified enquiries. Facebook and Google Ads, funnels, landing pages, and 10-minute lead qualification, all done for you. 30 qualified leads in 30 days or 100% money back, backed by a legal contract.

340%

Average client ROI

7 days

To first leads

30+

Leads guaranteed

10 min

Lead response

The Challenges Trades Businesses Face

We hear the same frustrations from trades businesses across the country:

  • Competing on price with unlicensed operators
  • Relying on job aggregator sites that eat your margins
  • Seasonal slowdowns affecting your cash flow
  • Spending more time quoting than actually doing the work

How We Help Trades Businesses Grow

Our lead generation system is built specifically for trades businesses:

  • Direct access to homeowners needing emergency services
  • Target specific suburbs where you want to work
  • Generate maintenance contract leads for recurring revenue
  • Pre-qualified leads ready to book immediately

Ad Campaigns That Work for Trades

We build and run the campaign types that consistently generate qualified enquiries in the trades space:

Emergency Service Campaigns

Built around trades customer behaviour to drive qualified enquiries.

Seasonal Maintenance Reminders

Built around trades customer behaviour to drive qualified enquiries.

Local Radius Targeting

Built around trades customer behaviour to drive qualified enquiries.

Our Solution

The TAP System

Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.

Target

  • Identify and define your ideal audience using data-driven insights
  • Ensure your ads reach those genuinely interested in your services

Attract

  • Create compelling ads that resonate with your audience
  • Engage potential customers with high-quality creatives and persuasive messaging

Present

  • Follow up with leads within 10 minutes of entry
  • Ongoing support and optimization to improve results continuously
Book a Free Strategy Call

No obligation. See if the TAP System is right for your business.

Our Trades Guarantee

We are so confident in our system that we put it in writing: 30 qualified leads in 30 days or 100% money back, backed by a legal contract. If we do not deliver, you do not pay.

Book Your Free Strategy Call

Indicative Cost Per Lead for Trades in NZ

Trades covers a range of services, and cost per lead varies by niche, location, and competition. As a guide, qualified leads typically come in from $20-60 on Meta and $30-80 on Google across the niches below.

Niche Google CPL Meta CPL Avg job value Close rate
Plumber $48 $35 $450 35%
Electrician $42 $32 $380 38%
HVAC / Heat Pumps $55 $42 $3,200 30%
Painter $45 $33 $2,800 32%

Indicative NZ benchmarks, your numbers will vary

Real client result

Proven Results for Trades Businesses

120 Qualified Leads for Just $865 with Targeted Facebook Ads

120

Total Leads

$865

Ad Spend

$7.21

Cost Per Lead

FAQs About Lead Generation for Trades

How does lead generation work for trades businesses?

We run paid Facebook, Instagram, and Google Ads that put your trades business in front of local people actively looking for your services. Every enquiry flows into a landing page and funnel we build for you, and our team follows up within 10 minutes to qualify the lead before it goes cold. You get booked, sales-ready enquiries, not just clicks.

How much does lead generation cost for trades businesses in NZ?

Most New Zealand service businesses invest between $1,999 and $8,699 per month all in, covering both ad spend and management. Where you land in that range depends on how competitive your market is and how aggressively you want to grow. See our trades cost guide for a full breakdown.

How quickly will my trades business see leads?

Most clients see their first qualified leads within 7 days of going live. We back this with our guarantee of 30 qualified leads in your first 30 days or 100% of your money back, backed by a legal contract.

What is the guarantee?

30 qualified leads in 30 days or 100% money back, backed by a legal contract. If we do not deliver, you do not pay. It is that simple.

Which platforms do you use for trades lead generation?

We run Facebook and Instagram Ads alongside Google Ads, supported by custom funnels, landing pages, and 10-minute lead qualification. We recommend the right mix for your trades business during your free strategy call.

Do you understand the trades market in New Zealand?

Yes. We focus exclusively on paid-ads-led inbound lead generation for New Zealand local service businesses, so we understand the buying behaviour, seasonality, and competition in the trades space.

Is there a lock-in contract?

No long-term lock-in. You can pause or cancel with 30 days notice, and you own your ad accounts, audiences, and lead data. We earn your business every month through results.

Results in 30 days

Ready to transform your business?

Schedule your free digital strategy call and take the first step towards a future where your marketing efforts finally pay off.

30 leads guaranteed
100% money-back guarantee