Lucid Leads Lucid Leads

Ready to get more leads?

Book Your Free Strategy Call
Lead Generation for Trades

Lead Generation for Trades in NZ

We help trades businesses across New Zealand turn paid ads into a predictable flow of qualified enquiries. Facebook and Google Ads, funnels, landing pages, and optional 10-minute lead qualification, all done for you. 30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.

Book Your Free Strategy Call See Trades Pricing
$500k+

Ad spend managed a year

10,000+

Leads generated

10+

Industries served

5.0

70+ Google reviews

The Challenges Trades Businesses Face

We hear the same frustrations from trades businesses across the country:

  • Competing on price with unlicensed operators
  • Relying on job aggregator sites that eat your margins
  • Seasonal slowdowns affecting your cash flow
  • Spending more time quoting than actually doing the work

How We Help Trades Businesses Grow

Our lead generation system is built specifically for trades businesses:

  • Direct access to homeowners needing emergency services
  • Target specific suburbs where you want to work
  • Generate maintenance contract leads for recurring revenue
  • Pre-qualified leads ready to book immediately

Ad Campaigns That Work for Trades

We build and run the campaign types that consistently generate qualified enquiries in the trades space:

Emergency Service Campaigns

Built around trades customer behaviour to drive qualified enquiries.

Seasonal Maintenance Reminders

Built around trades customer behaviour to drive qualified enquiries.

Local Radius Targeting

Built around trades customer behaviour to drive qualified enquiries.

Our Solution

The TAP System

Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.

  1. Ideal customer

    Target

    Step 01
    • Identify and define your ideal audience using data-driven insights
    • Ensure your ads reach those genuinely interested in your services
  2. Sponsored Book a call 1 2 3 New leads

    Attract

    Step 02
    • Create compelling ads that resonate with your audience
    • Engage potential customers with high-quality creatives and persuasive messaging
  3. New lead 1 Call booked

    Present

    Step 03
    • Follow up with leads fast, with optional 10-minute calls from our team
    • Ongoing support and optimisation to improve results continuously
Book Your Free Strategy Call

No obligation. See if the TAP System is right for your business.

Our guarantee

The leads come in, or your fee comes back

30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.

Terms and conditions apply.

Flat management fee from $499 a month, never a percentage of ad spend. Most clients invest from $1,999 a month all in (ad spend plus management). See what working with us costs

Book Your Free Strategy Call
  1. Your campaign goes live Ads, landing pages and tracking launch under your brand.
  2. We count qualified leads for 30 days You see every enquiry as it arrives.
  3. 30 qualified leads, or your fee back If we fall short, 100% of your management fee comes back to you.

Indicative Cost Per Lead for Trades in NZ

Trades covers a range of services, and cost per lead varies by niche, location, and competition. As a guide, qualified leads typically come in from $20-60 on Meta and $30-80 on Google across the niches below.

Niche Google CPL Meta CPL Avg job value Close rate
Plumber $48 $35 $450 35%
Electrician $42 $32 $380 38%
HVAC / Heat Pumps $55 $42 $3,200 30%
Painter $45 $33 $2,800 32%

Indicative NZ benchmarks, your numbers will vary

Real client result

Proven results for trades businesses

Line-art of a small truck loaded with boxes connected to a phone quote form, a calendar and a rising bar chart
Home Services

129 Rubbish Removal Leads at $3.94 Each in the First Month

How a new Meta lead generation campaign brought an Auckland rubbish removal company 129 leads at $3.94 each in its first month, on a small, steady weekly budget.

129
Total Leads
$3.94
Cost Per Lead
32 days
Campaign Period
Read the full case study

Explore Trades Lead Generation

Dive deeper into the services, costs, and platform comparisons for trades businesses.

Paid Ads Management

Facebook and Google Ads management for trades and other local service businesses.

Funnel Building

Done-for-you sales funnels that turn trades clicks into booked jobs.

Landing Pages

High-converting landing pages for your trades ad campaigns.

Lead Qualification

We can follow up and qualify every trades lead within 10 minutes.

Google Ads Cost for Trades

What trades businesses pay for Google Ads in New Zealand.

Lead Generation Cost for Trades

Indicative cost per lead benchmarks for trades lead generation in NZ.

Facebook Ads Cost in NZ

What Facebook and Instagram ads cost New Zealand businesses.

Google Ads vs Facebook Ads

Which platform suits trades businesses, and when to run both.

Local SEO vs Paid Ads

Immediate leads vs long-term organic growth for trades businesses.

FAQs About Lead Generation for Trades

How does lead generation work for trades businesses?

We run paid Facebook, Instagram, and Google Ads that put your trades business in front of local people actively looking for your services. Every enquiry flows into a landing page and funnel we build for you, and, if you want, our team can call each lead within 10 minutes to qualify it before it goes cold. You get booked, sales-ready enquiries, not just clicks.

How much does lead generation cost for trades businesses?

Our management fee is flat, never a percentage of ad spend, and your ad spend goes to Google and Meta on top. How much you invest depends on how competitive your market is and how aggressively you want to grow. Our cost page sets out what working with us costs, and our trades cost guide has indicative market benchmarks.

How quickly will my trades business see leads?

Most clients see their first qualified leads within 7 days of going live. We back this with our guarantee of 30 qualified leads in your first 30 days or 100% of your management fee back, backed by a legal contract.

What is the guarantee?

30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract. Terms and eligibility apply, and are set out in your proposal and client agreement.

Which platforms do you use for trades lead generation?

We run Facebook and Instagram Ads alongside Google Ads, supported by custom funnels, landing pages, and optional 10-minute lead qualification. We recommend the right mix for your trades business during your free strategy call.

Do you understand the trades market in New Zealand?

Yes. We focus exclusively on paid-ads-led inbound lead generation for New Zealand local service businesses, so we understand the buying behaviour, seasonality, and competition in the trades space.

Is there a lock-in contract?

No long-term lock-in. You can pause or cancel with 30 days notice, and you own your ad accounts, audiences, and lead data. We earn your business every month through results.

Guides for Trades

Practical lead generation guides written for trades businesses in New Zealand, newest first.

View all articles
Results in 30 days

Ready to transform your business?

Book your free strategy call and take the first step towards a future where your marketing efforts finally pay off.

Book Your Free Strategy Call
30 leads guaranteed
Management fee back if we don't deliver

Terms and conditions apply.