Lead Generation for Home Services

Lead Generation for Home Services in NZ

We help home services businesses across New Zealand turn paid ads into a predictable flow of qualified enquiries. Facebook and Google Ads, funnels, landing pages, and optional 10-minute lead qualification, all done for you. 30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.

$500k+

Ad spend managed a year

10,000+

Leads generated

10+

Industries served

5.0

70+ Google reviews

The Challenges Home Services Businesses Face

We hear the same frustrations from home services businesses across the country:

  • Competing with franchise operations on price
  • Inconsistent job bookings throughout the year
  • Low margins requiring high volume to survive
  • Weather-dependent work affecting revenue

How We Help Home Services Businesses Grow

Our lead generation system is built specifically for home services businesses:

  • Target affluent suburbs for premium services
  • Generate subscription-based recurring revenue
  • Fill your schedule during off-peak seasons
  • Build a loyal customer base for repeat work

Ad Campaigns That Work for Home Services

We build and run the campaign types that consistently generate qualified enquiries in the home services space:

Seasonal Service Campaigns

Built around home services customer behaviour to drive qualified enquiries.

Package Deal Promotions

Built around home services customer behaviour to drive qualified enquiries.

Subscription Service Ads

Built around home services customer behaviour to drive qualified enquiries.

Our Solution

The TAP System

Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.

  1. Ideal customer

    Target

    Step 01
    • Identify and define your ideal audience using data-driven insights
    • Ensure your ads reach those genuinely interested in your services
  2. Sponsored Book a call 1 2 3 New leads

    Attract

    Step 02
    • Create compelling ads that resonate with your audience
    • Engage potential customers with high-quality creatives and persuasive messaging
  3. New lead 1 Call booked

    Present

    Step 03
    • Follow up with leads fast, with optional 10-minute calls from our team
    • Ongoing support and optimisation to improve results continuously
Book Your Free Strategy Call

No obligation. See if the TAP System is right for your business.

Our guarantee

The leads come in, or your fee comes back

30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.

Terms and conditions apply.

Flat management fee from $499 a month, never a percentage of ad spend. Most clients invest from $1,999 a month all in (ad spend plus management). See what working with us costs

Book Your Free Strategy Call
  1. Your campaign goes live Ads, landing pages and tracking launch under your brand.
  2. We count qualified leads for 30 days You see every enquiry as it arrives.
  3. 30 qualified leads, or your fee back If we fall short, 100% of your management fee comes back to you.

Indicative Cost Per Lead for Home Services in NZ

Home Services covers a range of services, and cost per lead varies by niche, location, and competition. As a guide, qualified leads typically come in from $14-60 on Meta and $20-80 on Google across the niches below.

Niche Google CPL Meta CPL Avg job value Close rate
Cleaning Services $32 $22 $180 45%
Pest Control $38 $28 $320 40%
Removalist / Moving $55 $40 $850 32%

Indicative NZ benchmarks, your numbers will vary

FAQs About Lead Generation for Home Services

How does lead generation work for home services businesses?

We run paid Facebook, Instagram, and Google Ads that put your home services business in front of local people actively looking for your services. Every enquiry flows into a landing page and funnel we build for you, and, if you want, our team can call each lead within 10 minutes to qualify it before it goes cold. You get booked, sales-ready enquiries, not just clicks.

How much does lead generation cost for home services businesses?

Our management fee is flat, never a percentage of ad spend, and your ad spend goes to Google and Meta on top. How much you invest depends on how competitive your market is and how aggressively you want to grow. Our cost page sets out what working with us costs, and our home services cost guide has indicative market benchmarks.

How quickly will my home services business see leads?

Most clients see their first qualified leads within 7 days of going live. We back this with our guarantee of 30 qualified leads in your first 30 days or 100% of your management fee back, backed by a legal contract.

What is the guarantee?

30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract. Terms and eligibility apply, and are set out in your proposal and client agreement.

Which platforms do you use for home services lead generation?

We run Facebook and Instagram Ads alongside Google Ads, supported by custom funnels, landing pages, and optional 10-minute lead qualification. We recommend the right mix for your home services business during your free strategy call.

Do you understand the home services market in New Zealand?

Yes. We focus exclusively on paid-ads-led inbound lead generation for New Zealand local service businesses, so we understand the buying behaviour, seasonality, and competition in the home services space.

Is there a lock-in contract?

No long-term lock-in. You can pause or cancel with 30 days notice, and you own your ad accounts, audiences, and lead data. We earn your business every month through results.

Results in 30 days

Ready to transform your business?

Book your free strategy call and take the first step towards a future where your marketing efforts finally pay off.

30 leads guaranteed
Management fee back if we don't deliver

Terms and conditions apply.