MechanicsAuto Repair
Lead Generation for Mechanics & Auto Repair NZ
Proven lead generation strategies for mechanics and auto repair shops in New Zealand. Win more WOF, servicing and repair jobs and keep your bays full.
Jason Poonia
Lead Generation for Automotive
Lead Generation for Automotive in NZ
We help automotive businesses across New Zealand turn paid ads into a predictable flow of qualified enquiries. Facebook and Google Ads, funnels, landing pages, and optional 10-minute lead qualification, all done for you. 30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.
$500k+
Ad spend managed a year
10,000+
Leads generated
10+
Industries served
5.0
70+ Google reviews
The Challenges Automotive Businesses Face
We hear the same frustrations from automotive businesses across the country:
- Competing with franchise dealerships and their budgets
- Building trust for high-value vehicle purchases
- Seasonal fluctuations in service bookings
- Difficulty moving older inventory
How We Help Automotive Businesses Grow
Our lead generation system is built specifically for automotive businesses:
- Target people actively researching vehicle purchases
- Promote service specials to existing customer database
- Generate trade-in enquiries for specific models
- Fill service bay appointments during quiet periods
Ad Campaigns That Work for Automotive
We build and run the campaign types that consistently generate qualified enquiries in the automotive space:
Vehicle Inventory Promotion
Built around automotive customer behaviour to drive qualified enquiries.
Service Special Campaigns
Built around automotive customer behaviour to drive qualified enquiries.
Trade-In Value Offers
Built around automotive customer behaviour to drive qualified enquiries.
Our Solution
The TAP System
Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.
-
Target
Step 01- Identify and define your ideal audience using data-driven insights
- Ensure your ads reach those genuinely interested in your services
-
Attract
Step 02- Create compelling ads that resonate with your audience
- Engage potential customers with high-quality creatives and persuasive messaging
-
Present
Step 03- Follow up with leads fast, with optional 10-minute calls from our team
- Ongoing support and optimisation to improve results continuously
Book Your Free Strategy Call
No obligation. See if the TAP System is right for your business.
Our guarantee
The leads come in, or your fee comes back
30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.
Flat management fee from $499 a month, never a percentage of ad spend. Most clients invest from $1,999 a month all in (ad spend plus management). See what working with us costs
Book Your Free Strategy Call- Your campaign goes live Ads, landing pages and tracking launch under your brand.
- We count qualified leads for 30 days You see every enquiry as it arrives.
- 30 qualified leads, or your fee back If we fall short, 100% of your management fee comes back to you.
Indicative Cost Per Lead for Automotive in NZ
Automotive covers a range of services, and cost per lead varies by niche, location, and competition. As a guide, qualified leads typically come in from $18-75 on Meta and $25-100 on Google across the niches below.
| Niche | Google CPL | Meta CPL | Avg job value | Close rate |
|---|---|---|---|---|
| Car Dealer | $65 | $48 | $22,000 | 12% |
| Mechanic / Auto Repair | $38 | $28 | $450 | 42% |
Indicative NZ benchmarks, your numbers will vary
Real client result
Proven results for automotive businesses
Explore Automotive Lead Generation
Dive deeper into the services, costs, and platform comparisons for automotive businesses.
Paid Ads Management
Facebook and Google Ads management for automotive and other local service businesses.
Funnel Building
Done-for-you sales funnels that turn automotive clicks into booked jobs.
Landing Pages
High-converting landing pages for your automotive ad campaigns.
Lead Qualification
We can follow up and qualify every automotive lead within 10 minutes.
Google Ads Cost for Automotive
What automotive businesses pay for Google Ads in New Zealand.
Lead Generation Cost for Automotive
Indicative cost per lead benchmarks for automotive lead generation in NZ.
Facebook Ads Cost in NZ
What Facebook and Instagram ads cost New Zealand businesses.
Google Ads vs Facebook Ads
Which platform suits automotive businesses, and when to run both.
Local SEO vs Paid Ads
Immediate leads vs long-term organic growth for automotive businesses.
FAQs About Lead Generation for Automotive
How does lead generation work for automotive businesses?
We run paid Facebook, Instagram, and Google Ads that put your automotive business in front of local people actively looking for your services. Every enquiry flows into a landing page and funnel we build for you, and, if you want, our team can call each lead within 10 minutes to qualify it before it goes cold. You get booked, sales-ready enquiries, not just clicks.
How much does lead generation cost for automotive businesses?
Our management fee is flat, never a percentage of ad spend, and your ad spend goes to Google and Meta on top. How much you invest depends on how competitive your market is and how aggressively you want to grow. Our cost page sets out what working with us costs, and our automotive cost guide has indicative market benchmarks.
How quickly will my automotive business see leads?
Most clients see their first qualified leads within 7 days of going live. We back this with our guarantee of 30 qualified leads in your first 30 days or 100% of your management fee back, backed by a legal contract.
What is the guarantee?
30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract. Terms and eligibility apply, and are set out in your proposal and client agreement.
Which platforms do you use for automotive lead generation?
We run Facebook and Instagram Ads alongside Google Ads, supported by custom funnels, landing pages, and optional 10-minute lead qualification. We recommend the right mix for your automotive business during your free strategy call.
Do you understand the automotive market in New Zealand?
Yes. We focus exclusively on paid-ads-led inbound lead generation for New Zealand local service businesses, so we understand the buying behaviour, seasonality, and competition in the automotive space.
Is there a lock-in contract?
No long-term lock-in. You can pause or cancel with 30 days notice, and you own your ad accounts, audiences, and lead data. We earn your business every month through results.
Guides for Automotive
Practical lead generation guides written for automotive businesses in New Zealand, newest first.
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Car Dealership Digital Marketing NZ: Best Practices for 2026
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Automotive Lead Generation NZ: How to Sell More Cars in 2026
Discover proven automotive lead generation strategies for New Zealand car dealerships. Learn how to attract more buyers and boost sales.
Jason Poonia
Results in 30 days
Ready to transform your business?
Book your free strategy call and take the first step towards a future where your marketing efforts finally pay off.
30 leads guaranteed
•
Management fee back if we don't deliver