How Much Do Facebook Ads and Google Ads Cost in Palmerston North?

It depends on your industry and how competitive your Palmerston North market is. As an indicative market benchmark, local service businesses in Palmerston North typically spend $30-75 a day on Facebook and Instagram, or $35-85 a day on Google Ads. That ad spend is paid straight to Meta or Google. If an agency manages the campaigns, a management fee sits on top. Ours is a flat monthly fee, never a percentage of ad spend, and our cost overview page sets out what working with us costs.

They charge for different things, so compare cost per qualified lead rather than cost per click. Facebook and Instagram usually have a lower daily entry point in Palmerston North (indicatively $30-75 a day vs $35-85 a day for Google Ads) because you are reaching people before they search. Google Ads usually costs more per click, but those clicks come from people actively searching for your service. Many Palmerston North service businesses start with the platform that matches how their customers buy, then add the other.

There is no fixed minimum, but as an indicative benchmark, around $30 a day on Facebook or $35 a day on Google Ads is where most Palmerston North campaigns start to give the platforms enough data to optimise for the Manawatu-Whanganui audience. Less than that and results tend to be slow and hard to read.

On Facebook and Instagram: audience size in the Manawatu-Whanganui area, competition from other advertisers (low-medium in Palmerston North), creative quality and campaign objective. On Google Ads: keyword competitiveness (low-medium in Palmerston North), Quality Score and landing page experience. Seasonality and your landing page conversion rate affect both. The small-medium size of the Palmerston North market also shapes available reach and search volume.

Indicative market benchmarks only: on Facebook, cost per lead in Palmerston North ranges from about $15-80 depending on industry (trades around $20-40, professional services $30-80, home services $15-35). On Google Ads, cost per click ranges from about $2-15 (professional services such as legal and accounting $10-25, trades $5-15, general services $2-8). Your own numbers will depend on your offer, targeting and landing page.

No. There is no lock-in: it is month to month, and you can pause or cancel with 30 days' notice. You own your ad accounts, audiences and lead data. A one-off setup fee applies only when landing pages or a CRM integration need building first, and it is in your proposal before you commit.

A flat monthly management fee, never a percentage of ad spend, that covers campaign strategy and setup, Manawatu-Whanganui-specific audience and keyword research, ad creative and copywriting, testing, daily monitoring and optimisation, bid and budget management, conversion tracking and weekly performance reports. See our cost overview page for what working with us costs.

Most Palmerston North businesses start seeing leads within the first 7 days. Facebook's learning phase typically takes 2-3 weeks, and Google Ads campaigns usually take 30-60 days to fully optimise for the Manawatu-Whanganui market. We guarantee 30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.