
Meta's New AI (Lattice) and Your Leads: What Professional Services Firms Should Do Now
Meta's new AI, Lattice, changes lead gen for NZ professional services firms. Stop hyper-targeting, feed the right signal, and win on creative. Here's how.
Paying an agency every month and still not seeing the leads is exhausting. Before you write off paid advertising, it is worth working out whether the problem is the channel or the agency, and what a genuinely low-risk switch looks like.
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Vague updates, no clear reporting, and no straight answer on cost per lead or return. If you cannot tell what the spend is producing, that is a red flag in itself.
Plenty of talk about impressions, reach and posts, but the enquiries and booked jobs are not there. Busywork is easy to report; real leads are what matter.
When results slip, a good partner owns it and changes course. If yours has no skin in the game and no plan when things go quiet, the risk sits entirely with you.
A testing period is fair. Months of spend with no meaningful lead flow and no clear path to fixing it is not. At some point patience becomes wasted budget.
Switching feels risky because the last agency was supposed to work too. So we take the risk off the table.
30 qualified leads in 30 days or 100% money back, backed by a legal contract.
Stay because it works, not because a contract traps you.
Real numbers on leads, cost per lead and return, not vanity metrics.
Don't just take our word for it. Hear from businesses we've helped grow.
"I have been working with Jason from Lucid Media recently on some projects and his knowledge and work ethic is always top notch. I have every confidence that Jason will always deliver. He goes above and beyond to make sure that all aspects are taken care of in a professional and timely manner. It is a pleasure to work with him and his team and I look forward to future ongoing partnership with Lucid. A big thank you for your outstanding work Jason!"
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason gets the results he says he will. His approach to paid ads is methodical and data-driven. He doesn't just run campaigns and hope for the best. He analyses everything, optimises constantly, and delivers real leads that convert into paying customers."
"The team at Lucid has transformed how we generate leads online. Our social media engagement has skyrocketed and more importantly, we're getting consistent enquiries from people who are actually ready to buy. The ROI speaks for itself."
"We hired Jason after a bad experience with minimum effort and minimum results from another agency. Since moving to Lucid and tidying up our landing pages and Google Ads, our cost per acquisition dropped by 66% and lead quality increased 200-300%. The change was almost immediate and has stayed consistent for months. He has total depth of knowledge and a genuine desire to get the absolute best outcomes."
"The team at Lucid came in to help position our business exactly where we needed to be. We're absolutely blown away by their quick responses, smooth service and their initiative to stay 10 steps ahead at all times. Results are immediate and the cost is undeniably justified. If you want to be in safe hands, choose Lucid!"
First, ask for clear numbers: cost per lead, qualified leads, and return over the last 90 days. If they cannot or will not show you, that tells you a lot. Then weigh up whether the issue is fixable or whether it is time to move to a partner who is accountable for results.
It feels risky, which is exactly why we remove it. We guarantee 30 qualified leads in 30 days or 100% money back, backed by a legal contract, and we work with no lock-in. The downside is covered, so the switch is low risk.
Clear reporting, accountability for results, fast lead follow-up, real case studies with numbers, and ideally a guarantee. If a prospective partner cannot point to verifiable results and will not stand behind their work, keep looking.
We can usually have new campaigns live in about a week, and leads can start arriving within days of launch. The 30-day guarantee window starts once we go live.
Practical lead generation tips and strategies for service businesses across New Zealand, fresh off the press.

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