
Google Ads Smart Bidding Doesn't Work for Most Professional Services Firms. Here's What Does.
Smart Bidding needs 50+ conversions a month to work. Most professional services firms get 8 to 15. Here's the bid strategy that actually works.
Paying an agency every month and still not seeing the leads is exhausting. Before you write off paid advertising, it is worth working out whether the problem is the channel or the agency, and what a genuinely low-risk switch looks like.
Get a Free Ads Audit
Vague updates, no clear reporting, and no straight answer on cost per lead or return. If you cannot tell what the spend is producing, that is a red flag in itself.
Plenty of talk about impressions, reach and posts, but the enquiries and booked jobs are not there. Busywork is easy to report; real leads are what matter.
When results slip, a good partner owns it and changes course. If yours has no skin in the game and no plan when things go quiet, the risk sits entirely with you.
A testing period is fair. Months of spend with no meaningful lead flow and no clear path to fixing it is not. At some point patience becomes wasted budget.
Switching feels risky because the last agency was supposed to work too. So we take the risk off the table.
30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract.
Stay because it works, not because a contract traps you.
Real numbers on leads, cost per lead and return, not vanity metrics.
"Since being with lucid and then tidying up our landing pages, and Google ads + getting new leads running our CPA dropped by 66% and lead quality increased 2-300%."
Paul ZellmanAustar Property Services
"Very happy with our experience with Jason - felt he was really acting in our best interests and went beyond what we were expecting him to achieve."
"Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run."
Tyler NewmanGoogle review "Jason helped us build out an automated quote funnel and GoHighLevel workflow for TrueHectare, and the technical execution was second to none."
Daniel SchweizerTrueHectare "Everything was turned around in less than 24 hours. After the frustration we had experienced with the previous digital company, seeing results that quickly was honestly incredible."
Ratu TauTrekway Shuttle "He has helped us set up and improve our marketing campaigns, GoHighLevel system, website and wider digital setup… the level of communication, accountability and results we have received from Jason has made us realise we should have made the move much earlier."
Aamir SethiGoogle review First, ask for clear numbers: cost per lead, qualified leads, and return over the last 90 days. If they cannot or will not show you, that tells you a lot. Then weigh up whether the issue is fixable or whether it is time to move to a partner who is accountable for results.
It feels risky, which is exactly why we remove it. We guarantee 30 qualified leads in 30 days or 100% of your management fee back, backed by a legal contract, and we work with no lock-in. Our fee is on the line, so the switch is low risk.
Clear reporting, accountability for results, fast lead follow-up, real case studies with numbers, and ideally a guarantee. If a prospective partner cannot point to verifiable results and will not stand behind their work, keep looking.
We can usually have new campaigns live in about a week, and leads can start arriving within days of launch. The 30-day guarantee window starts once we go live.
Practical lead generation tips and strategies for service businesses across New Zealand, fresh off the press.

Smart Bidding needs 50+ conversions a month to work. Most professional services firms get 8 to 15. Here's the bid strategy that actually works.

Google folds Local Services Ads into Performance Max. Meta enables product browsing in existing ads on 28 October. New channel controls cap Display budget spend.

Google AI Overviews appear in 43% of searches. Most professional services firms don't appear in AI answers. Here's how to generate enquiries from AI search.
Book your free strategy call and take the first step towards a future where your marketing efforts finally pay off.