How do you report results and measure campaign success?

Plenty of agencies report on clicks, impressions and reach because the numbers look big. We focus on the three figures that actually tell you whether the spend is working: cost per lead, the share of those leads that are genuinely qualified, and the return on investment your campaigns produce.

Tracked together, these tell the real story. A low cost per lead is only good if those leads are qualified, and qualified leads only matter if they translate into a return. Across our clients, average ROI sits around 340%, though your own numbers will depend on your offer, margins and close rate.

A qualified lead is a prospect who matches the criteria you set, such as location, budget or service need, and who genuinely wants to hear from you. It is not just anyone who filled in a form.

This definition is what our guarantee is measured against. When we promise 30 qualified leads in 30 days or 100% money back, we are counting prospects that meet your agreed criteria, which is why the 10-minute qualification step matters so much.

You get a clear view of how many qualified leads came in, what each one cost, and how that stacks up against your spend. The aim is for the numbers to be simple enough to act on, not a wall of metrics that hides the result.

Because we track profit rather than activity, reporting stays focused on the outcomes that grow your business, and on where the next round of optimisation can lower your cost per lead further.