Facebook Ads vs LinkedIn Ads for Financial Services
Choosing between Facebook Ads and LinkedIn Ads for your financial services business? We compare costs, audience targeting, and ROI to help you decide which platform will generate better results for your specific industry.
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| Factor | Facebook Ads | LinkedIn Ads |
|---|---|---|
| Cost Per Lead | $28-$75 | $95-$220 |
| Audience Size (NZ) | 2.1M+ NZ users, consumers, families | 900K+ NZ users, business owners, executives |
| Best For | Consumer targeting, B2C, visual content | B2B targeting, professionals, corporate |
| Targeting Options | Demographics, interests, behaviors, location | Job titles, company size, industry, seniority |
| Creative Format | Image, video, carousel, stories | Single image, video, document ads |
| Lead Volume | Higher volume, lower cost | Lower volume, higher cost |
When Facebook Ads Works Best for Financial Services
Facebook Ads excels at reaching consumers and small businesses with its massive audience and visual storytelling capabilities. Best for:
-
First home buyer mortgage campaigns -
Life event financial planning -
Consumer investment education -
KiwiSaver optimization
Pros & Cons
- • Life event targeting
- • Large consumer audience
- • Educational content
- • Lower costs
- • Lower value clients
- • Compliance challenges
- • Consumer-focused
- • Price sensitivity
Pros & Cons
- • High-value clients
- • Professional targeting
- • Corporate access
- • B2B opportunities
- • Premium pricing
- • Smaller audience
- • Longer cycles
- • Complex compliance
When LinkedIn Ads Works Best for Financial Services
LinkedIn Ads provides unmatched B2B targeting with professional context and decision-maker access. Best for:
-
Corporate financial services -
Business accounting and advisory -
Executive financial planning -
B2B financial solutions
Cost & Audience Breakdown
Understanding platform costs and audience differences helps you allocate budget effectively.
Facebook Ads
LinkedIn Ads
Our Recommendation for Financial Services
Financial services should balance both platforms based on client type: Facebook for consumer services like mortgages and personal financial planning (50% budget), LinkedIn for business advisory, corporate accounting, and high-net-worth individuals (50% budget). B2B-focused firms should skew LinkedIn.
Real Financial Services Results
See actual results from financial services businesses using each platform
Facebook Ads
Mortgage broker generated 124 applications at $48/lead, first home buyer focused
LinkedIn Ads
Business accountant reached 890 SME owners, secured 23 new business clients
Trusted by Financial Services Businesses
Don't just take our word for it. Hear from businesses we've helped grow.
"I have been working with Jason from Lucid Media recently on some projects and his knowledge and work ethic is always top notch. I have every confidence that Jason will always deliver. He goes above and beyond to make sure that all aspects are taken care of in a professional and timely manner. It is a pleasure to work with him and his team and I look forward to future ongoing partnership with Lucid. A big thank you for your outstanding work Jason!"
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason gets the results he says he will. His approach to paid ads is methodical and data-driven. He doesn't just run campaigns and hope for the best. He analyses everything, optimises constantly, and delivers real leads that convert into paying customers."
"The team at Lucid has transformed how we generate leads online. Our social media engagement has skyrocketed and more importantly, we're getting consistent enquiries from people who are actually ready to buy. The ROI speaks for itself."
Common Questions About Facebook vs LinkedIn Ads
Should financial services businesses use Facebook Ads or LinkedIn Ads?
It depends on your target customer. Facebook works better for consumer targeting and has 2.1M+ NZ users, while LinkedIn excels for B2B with 900K+ professional users. Financial services should balance both platforms based on client type: Facebook for consumer services like mortgages and personal financial planning (50% budget), LinkedIn for business advisory, corporate accounting, and high-net-worth individuals (50% budget). B2B-focused firms should skew LinkedIn.
What's the cost difference between Facebook and LinkedIn Ads?
For financial services businesses, Facebook Ads typically cost $28-$75 per lead, while LinkedIn Ads cost $95-$220 per lead. LinkedIn is 2-4x more expensive but may deliver higher-value B2B leads.
Which platform has better targeting for financial services?
Facebook excels at demographic, interest, and location targeting with 2.1M+ NZ users, consumers, families. LinkedIn specializes in professional targeting (job titles, company size, industry) with 900K+ NZ users, business owners, executives. Choose based on whether you're targeting consumers or businesses.
Can I run both Facebook and LinkedIn Ads simultaneously?
Yes, if you serve both B2C and B2B markets. Many financial services businesses use Facebook for consumer leads and LinkedIn for corporate clients. However, LinkedIn's higher costs mean you need sufficient budget and the ability to close higher-value B2B deals.
Which platform converts better for financial services?
Facebook typically delivers higher volume at lower cost for consumer services. LinkedIn delivers lower volume at higher cost but often higher-value B2B opportunities. Conversion rates depend more on your offer and sales process than the platform itself.
Is LinkedIn worth the higher cost for financial services?
LinkedIn is worth the investment only if: (1) You target businesses/professionals, (2) You can close higher-value deals, (3) Your service has clear B2B applications. For pure consumer services, Facebook usually provides much better ROI.
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