Facebook Ads vs LinkedIn Ads for Financial Services
Trying to choose between Facebook and LinkedIn Ads for your financial services business? Here is an honest breakdown of the costs, audiences, and trade-offs, so you can put your budget where it actually pays off.
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Where Lucid Leads fits in
We specialise in Meta (Facebook and Instagram) and Google Ads for New Zealand service businesses. We do not run LinkedIn campaigns. This guide is here to help you make a smart call, not to sell you on a platform. If LinkedIn is genuinely the right channel for your financial services business, we will say so plainly and point you toward a LinkedIn specialist instead.
Quick Comparison
| Factor | Facebook Ads | LinkedIn Ads |
|---|---|---|
| Cost Per Lead | $28-$75 | $95-$220 |
| Audience Size (NZ) | 2.1M+ NZ users, consumers, families | 900K+ NZ users, business owners, executives |
| Best For | Consumer targeting, B2C, visual content | B2B targeting, professionals, corporate |
| Targeting Options | Demographics, interests, behaviors, location | Job titles, company size, industry, seniority |
| Creative Format | Image, video, carousel, stories | Single image, video, document ads |
| Lead Volume | Higher volume, lower cost | Lower volume, higher cost |
When Facebook Ads Works Best for Financial Services
Facebook Ads excels at reaching consumers and small businesses with its massive audience and visual storytelling capabilities. Best for:
-
First home buyer mortgage campaigns -
Life event financial planning -
Consumer investment education -
KiwiSaver optimization
Pros & Cons
- • Life event targeting
- • Large consumer audience
- • Educational content
- • Lower costs
- • Lower value clients
- • Compliance challenges
- • Consumer-focused
- • Price sensitivity
Pros & Cons
- • High-value clients
- • Professional targeting
- • Corporate access
- • B2B opportunities
- • Premium pricing
- • Smaller audience
- • Longer cycles
- • Complex compliance
When LinkedIn Ads Works Best for Financial Services
LinkedIn Ads provides unmatched B2B targeting with professional context and decision-maker access. Best for:
-
Corporate financial services -
Business accounting and advisory -
Executive financial planning -
B2B financial solutions
Cost & Audience Breakdown
Understanding platform costs and audience differences helps you allocate budget effectively.
Facebook Ads
LinkedIn Ads
Our honest recommendation for Financial Services
For most financial services businesses, Meta and Google Ads deliver the strongest, most predictable return, and that is exactly what we run. LinkedIn earns its higher cost only when you sell to businesses or professionals, can close higher-value deals, and have the budget to wait out a longer sales cycle.
If that sounds like your business, LinkedIn may be worth exploring with a specialist. If not, we will help you get more out of Facebook, Instagram, and Google, backed by our guarantee of 30 qualified leads in 30 days or your money back.
How we would approach Financial Services
We build done-for-you Meta and Google Ads campaigns for financial services businesses: high-converting landing pages, sharp targeting, and 10-minute follow-up on every lead. If your best opportunities sit firmly in B2B and LinkedIn is the right fit, we will tell you straight, no hard sell.
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Don't just take our word for it. Hear from businesses we've helped grow.
"I have been working with Jason from Lucid Media recently on some projects and his knowledge and work ethic is always top notch. I have every confidence that Jason will always deliver. He goes above and beyond to make sure that all aspects are taken care of in a professional and timely manner. It is a pleasure to work with him and his team and I look forward to future ongoing partnership with Lucid. A big thank you for your outstanding work Jason!"
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason gets the results he says he will. His approach to paid ads is methodical and data-driven. He doesn't just run campaigns and hope for the best. He analyses everything, optimises constantly, and delivers real leads that convert into paying customers."
"The team at Lucid has transformed how we generate leads online. Our social media engagement has skyrocketed and more importantly, we're getting consistent enquiries from people who are actually ready to buy. The ROI speaks for itself."
"We hired Jason after a bad experience with minimum effort and minimum results from another agency. Since moving to Lucid and tidying up our landing pages and Google Ads, our cost per acquisition dropped by 66% and lead quality increased 200-300%. The change was almost immediate and has stayed consistent for months. He has total depth of knowledge and a genuine desire to get the absolute best outcomes."
"The team at Lucid came in to help position our business exactly where we needed to be. We're absolutely blown away by their quick responses, smooth service and their initiative to stay 10 steps ahead at all times. Results are immediate and the cost is undeniably justified. If you want to be in safe hands, choose Lucid!"
Common Questions About Facebook vs LinkedIn Ads
Does Lucid Leads run LinkedIn Ads for financial services businesses?
No. We specialise in Meta (Facebook and Instagram) and Google Ads for New Zealand service businesses, and that is where we deliver the best results. We built this comparison to help you choose the right channel. If LinkedIn is genuinely the better fit for your financial services business, we will tell you honestly and point you toward a LinkedIn specialist rather than sell you something we are not the best at.
Should financial services businesses use Facebook Ads or LinkedIn Ads?
It depends on your target customer. Facebook reaches consumers and small businesses across 2.1M+ NZ users at a lower cost, while LinkedIn is built for B2B with 900K+ professional users at a premium price. For most financial services businesses, Meta and Google Ads deliver the strongest ROI; LinkedIn only makes sense when you sell to businesses or professionals and can close higher-value deals.
What's the cost difference between Facebook and LinkedIn Ads?
For financial services businesses, Facebook Ads typically cost $28-$75 per lead, while LinkedIn Ads cost $95-$220 per lead. LinkedIn is 2-4x more expensive but may deliver higher-value B2B leads.
Which platform has better targeting for financial services?
Facebook excels at demographic, interest, and location targeting with 2.1M+ NZ users, consumers, families. LinkedIn specialises in professional targeting (job titles, company size, industry) with 900K+ NZ users, business owners, executives. Choose based on whether you are targeting consumers or businesses.
Should I run both Facebook and LinkedIn Ads at the same time?
If you serve both consumers and businesses, running both can work, with Facebook for consumer leads and LinkedIn for corporate clients. Keep in mind LinkedIn's higher costs mean you need a bigger budget and the ability to close higher-value deals. We run the Meta and Google side; if you also want LinkedIn, we will recommend a specialist for that channel.
Which platform converts better for financial services?
Facebook typically delivers higher volume at lower cost for consumer services. LinkedIn delivers lower volume at higher cost but often higher-value B2B opportunities. Conversion rates depend more on your offer and sales process than the platform itself.
Is LinkedIn worth the higher cost for financial services?
LinkedIn is worth it only if: (1) you target businesses or professionals, (2) you can close higher-value deals, and (3) your service has clear B2B applications. For pure consumer services, Facebook and Google usually provide much better ROI, which is where we focus.
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