33 Personal Loan Enquiries in Four Weeks at $20 Each
How a Google Search campaign brought a New Zealand finance broker 33 personal loan enquiries at $20 each in its first four weeks.
- Industry
- Financial Services
- Services
- Google Ads, Google Search, Lead Generation
- Client
- Kept confidential
- Published
- September 2026
01
The Challenge
Our client is a finance broker that helps New Zealanders compare and apply for loans. Personal loans are one of the most searched finance products in the country, and one of the most competitive to advertise.
The broker wanted to know whether Google Search could bring in personal loan enquiries at a cost that made sense for the business.
02
Our Approach
We built a Google Search campaign around the searches people make when they want a personal loan, and sent every click straight to the place they could apply.
-
Step 1
A Dedicated Personal Loans Ad Group
Personal loans got their own ad group, separate from the broker’s other products, so the keywords, the ads and the landing page all matched what the searcher was looking for.
-
Step 2
Ads Built Around What Borrowers Ask
The ads answered the questions people have when they search for a personal loan: how quickly they can apply, what repayments look like, and whether they can compare options before they commit.
-
Step 3
Straight to the Application
Every click went to the broker’s personal loan application page. An enquiry was counted when someone submitted the application form or asked to talk to a specialist.
03
The Results
In its first four weeks, the campaign delivered 33 personal loan enquiries at an average of $20 per enquiry.
- About 12 of every 100 clicks became an enquiry.
- More than 1 in 10 people who saw the ads clicked through.
- The personal loans ad group took 83% of the campaign’s spend and produced every one of the 33 enquiries.
04
Key Takeaways
-
01
Personal loans work on Google Search
People search for them by name every day, and a dedicated ad group turned those searches into 33 enquiries in four weeks.
-
02
Match the page to the search
Sending personal loan searchers straight to a personal loan application meant about 12 of every 100 clicks became an enquiry.
-
03
Let the results pick the product
Personal loans produced every enquiry in the campaign, which shows where the next dollar of budget should go.
Four weeks, 33 personal loan enquiries at $20 each, from Google Search.
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