204 Rental Appraisal Enquiries from Google Search for an Auckland Property Manager
How a dedicated Google Search campaign and free rental appraisal landing pages brought an Auckland property management agency 204 landlord enquiries in six months at an average of $78 each, with the first three full months running 28% below that average.
- Industry
- Real Estate
- Services
- Google Ads, Lead Generation, Landing Pages
- Client
- Kept confidential
- Published
- June 2026
01
The Challenge
Our client, an established Auckland property management agency, had a clear growth goal: win more “doors”. In property management, every signed management is a recurring revenue relationship, not a one-off sale, so the entire business model rewards a steady flow of new landlords and investors handing over their rentals to manage.
The problem was supply. The agency relied on word of mouth, the occasional referral from sales agents, and organic enquiries from their website. None of it was predictable, and none of it scaled. They had the team and the systems to take on far more properties than they were actually winning each month.
They needed a reliable pipeline of landlord and investor leads: people who either owned a rental and were unhappy with their current manager, or were buying an investment property and had no manager at all.
02
Our Approach
We built a single, focused Google Search campaign around one offer and a set of dedicated landing pages. It took over from the account’s previous campaigns. The strategy was deliberately simple: lead with value, capture landlords at the moment they search, and make the next step easy.
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Step 1
Free Rental Appraisal Offer and Landing Pages
The core of the campaign was a free rental appraisal. It is low friction for the landlord, genuinely useful, and a natural first conversation that lets the agency demonstrate their expertise before ever talking about fees.
We built dedicated landing pages around this offer. No navigation to leak clicks, clear messaging on what a rental appraisal delivers, trust signals, and a short form that captured the property details the team needed to follow up properly.
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Step 2
Google Search for High-Intent Landlords
On Google Ads we targeted the moment of intent, when someone is actively searching for help with their rental. The campaign focused on high-intent searches across Auckland such as “rental appraisal”, “how much rent for my property” and “property management”, and every ad pointed to one of the appraisal landing pages.
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Step 3
Counting Only Real Enquiries
We count a lead only when a landlord submits the appraisal form. Taps on the phone number are tracked but left out of the figures on this page, because a tap is not always a connected call.
03
The Results
In its first six months, the campaign produced 204 rental appraisal form enquiries at an average of $78 per enquiry (Google Ads, form submissions only).
- First three full months: about 60% of all enquiries, at a cost per enquiry 28% below the six-month average
- Best month: about a quarter of all enquiries (24%), at a cost per enquiry 38% below the six-month average
- Full six months: 204 enquiries at $78 each on average
Enquiries cost more in the months after that first quarter (roughly 25% to 91% above the six-month average, depending on the month), which is why the six-month average sits above the first quarter. We show both figures so the full picture is clear.
A cost per enquiry in this range makes sense once you look at the economics of property management. A signed management pays recurring fees every year, and landlords who are happy with their manager tend to stay for years. The agency only needs to turn a small share of these enquiries into signed managements for the campaign to pay back, and each one keeps paying back long after the ad spend.
04
Key Takeaways
-
01
Recurring revenue changes the maths
When every signed door pays fees year after year, a higher cost per enquiry than other industries is an investment, not a problem
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02
A single, valuable offer converts
The free rental appraisal gave landlords a low-risk first step and the agency a natural path to the management conversation
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03
A dedicated landing page beats the homepage
Sending paid traffic to a focused page with one clear action kept every click pointed at the appraisal form
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04
Count forms, not taps
Reporting only completed appraisal requests gives the agency an honest cost per enquiry
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05
Report the full run, not just the best stretch
The first three months were cheaper than the months that followed, and showing both keeps expectations realistic
This campaign shows that a property management agency can build a steady pipeline of landlord enquiries from Google Search, anchored by a genuinely useful offer and a focused landing page. The recurring nature of managements means each enquiry that becomes a signed door keeps paying back for years.
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