5.0 on Google, 66 reviews
Paid Ads for Home Services Businesses
Stop wasting money on ads that don't convert. We help home services businesses across New Zealand generate qualified leads consistently through Facebook, Instagram, and Google Ads. 30 leads in 30 days guaranteed.
Get a Free Ads AuditAverage ROI
To First Leads
Leads Guaranteed
Lead Response
The Challenges Home Services Businesses Face
We understand the unique marketing challenges in the home services industry. Here's what we hear from businesses like yours:
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Competing with franchise operations on price -
Inconsistent job bookings throughout the year -
Low margins requiring high volume to survive -
Weather-dependent work affecting revenue
How We Help Home Services Businesses
Our paid ads strategies are designed specifically for home services businesses:
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Target affluent suburbs for premium services -
Generate subscription-based recurring revenue -
Fill your schedule during off-peak seasons -
Build a loyal customer base for repeat work
Ad Campaigns That Work for Home Services
We create custom ad campaigns tailored to the home services industry:
Seasonal Service Campaigns
Built around home services customer behaviour to drive qualified enquiries.
Package Deal Promotions
Built around home services customer behaviour to drive qualified enquiries.
Subscription Service Ads
Built around home services customer behaviour to drive qualified enquiries.
The TAP System
Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.
Target
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Identify and define your ideal audience using data-driven insights -
Ensure your ads reach those genuinely interested in your services
Attract
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Create compelling ads that resonate with your audience -
Engage potential customers with high-quality creatives and persuasive messaging
Present
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Follow up with leads within 10 minutes of entry -
Ongoing support and optimization to improve results continuously
No obligation. See if the TAP System is right for your business.
Our Paid Ads Process for Home Services
A proven 6-step system that consistently turns ad spend into qualified leads for home services businesses.
Strategy & Audit
We map the home services market, your competitors, and your ideal customer before spending a dollar on ads.
Campaign Build
We structure your Google and Meta campaigns around your highest-value home services services and offers.
Creative & Copy
We write the ad copy and design home services-specific creative, with multiple variations ready for A/B testing.
Launch & Target
We go live with precise geographic, demographic, and interest targeting tuned to your buyers.
Qualify Leads
Our team follows up with every lead within 10 minutes to qualify them before your competitors respond.
Optimise & Scale
We review the data every week, cut what underperforms, and scale what works.
Why Home Services Businesses Choose Lucid Leads
We're not just another ads agency. We're a performance-focused team that understands the home services industry and delivers measurable results.
- 30 Leads in 30 Days Guaranteed
We guarantee results for home services businesses, or your money back.
- Industry Expertise
Deep understanding of home services marketing challenges and opportunities.
- 10-Minute Lead Follow-Up
Our team contacts your leads within 10 minutes to qualify them for you.
- No Lock-In Contracts
We earn your business every month with results, not contracts.
What's Included
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Campaign strategy & setup -
Home Services-specific ad creative -
Industry audience targeting -
A/B testing & optimisation -
Conversion tracking setup -
Weekly performance reports -
Lead qualification service
See Real Results from Kiwi Businesses
Our paid ads campaigns consistently deliver qualified leads and strong ROI for service businesses across New Zealand.
View Case StudiesTrusted by Kiwi Businesses
Don't just take our word for it. Hear from businesses we've helped grow.
"I have been working with Jason from Lucid Media recently on some projects and his knowledge and work ethic is always top notch. I have every confidence that Jason will always deliver. He goes above and beyond to make sure that all aspects are taken care of in a professional and timely manner. It is a pleasure to work with him and his team and I look forward to future ongoing partnership with Lucid. A big thank you for your outstanding work Jason!"
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason gets the results he says he will. His approach to paid ads is methodical and data-driven. He doesn't just run campaigns and hope for the best. He analyses everything, optimises constantly, and delivers real leads that convert into paying customers."
"The team at Lucid has transformed how we generate leads online. Our social media engagement has skyrocketed and more importantly, we're getting consistent enquiries from people who are actually ready to buy. The ROI speaks for itself."
"We hired Jason after a bad experience with minimum effort and minimum results from another agency. Since moving to Lucid and tidying up our landing pages and Google Ads, our cost per acquisition dropped by 66% and lead quality increased 200-300%. The change was almost immediate and has stayed consistent for months. He has total depth of knowledge and a genuine desire to get the absolute best outcomes."
"The team at Lucid came in to help position our business exactly where we needed to be. We're absolutely blown away by their quick responses, smooth service and their initiative to stay 10 steps ahead at all times. Results are immediate and the cost is undeniably justified. If you want to be in safe hands, choose Lucid!"
More Ways We Help Home Services Businesses
Explore our other lead generation services built for home services businesses.
Funnel Building for Home Services
Done-for-you sales funnels that convert home services traffic into booked jobs.
Landing Pages for Home Services
High-converting pages built for your home services ad campaigns.
Lead Qualification for Home Services
We verify and qualify your home services leads within 10 minutes.
Paid Ads Across New Zealand
See how our paid ads service works nationwide.
Paid Ads in Auckland
Facebook and Google Ads management for Auckland businesses.
Paid Ads in Wellington
Lead-generating ad campaigns for Wellington businesses.
FAQs About Paid Ads for Home Services
How much should home services businesses spend on ads?
Ad budgets for home services vary based on your market and goals. We recommend a minimum of $1,500-2,000/month in ad spend for effective campaigns. During your free strategy call, we'll give you a realistic budget based on your specific situation.
What results can home services businesses expect?
Most home services clients start seeing leads within 7 days of launch. Results vary by market, but we guarantee 30 qualified leads in 30 days or your money back.
Do you understand the home services industry?
Yes! We've worked with numerous home services businesses across New Zealand. We understand your unique challenges, compliance requirements, and what makes your ideal customers tick.
What platforms work best for home services?
We typically use a combination of Facebook/Instagram for awareness and Google Ads for intent-based searches. The mix depends on your specific goals and target audience. We'll recommend the best approach during your strategy call.
How do you track and report on ad performance for home services?
We provide weekly performance reports showing key metrics like cost per lead, conversion rates, and ROI. You'll have full transparency into how your campaigns are performing with a dedicated dashboard for your home services business.
Can I pause or adjust my home services ad campaigns?
Absolutely. We offer flexible campaign management with no lock-in contracts. You can pause, scale up, or adjust your campaigns at any time. We'll work with you to optimise based on your home services business needs and seasonal demands.
How long does it take to launch home services campaigns?
Most home services campaigns go live within 5-7 business days of your strategy call. That covers account setup, audience research, creative production, and conversion tracking, so your first leads start arriving in the first week.
Who writes the ad creative and copy for home services campaigns?
We do. Our service includes full creative development tailored to home services buyers. We write the copy, design the visuals, and build multiple variations for A/B testing. You approve everything before it goes live.
Do I own my ad account and lead data?
Yes, always. Your ad accounts, audiences, and lead data belong to you. There are no lock-in contracts, so you can pause, scale, or move on with 30 days notice while keeping everything we've built for your home services business.
Ready to transform your business?
Schedule your free digital strategy call and take the first step towards a future where your marketing efforts finally pay off.