494 Leads Generated: Scaling Facebook Ads Profitably
How we scaled a Facebook advertising campaign to generate 494 leads at $16.02 each, demonstrating consistent performance at volume.
The Challenge
This client had proven their business model and was ready to scale. They needed a lead generation partner who could maintain quality while significantly increasing volume—without costs spiralling out of control.
Our Approach
Scaling ads profitably requires a different approach than launching a new campaign. Here’s how we did it:
Strategic Budget Allocation
We didn’t just increase spend blindly. Our approach involved:
- Testing multiple ad variations simultaneously
- Allocating budget to top performers
- Gradually scaling winning campaigns
Audience Expansion
To reach 494 leads, we needed to expand beyond initial audiences:
- Built lookalike audiences at various percentages
- Tested interest-based targeting combinations
- Used retargeting to capture warm prospects
Creative Rotation
At scale, ad fatigue becomes a real issue. We combated this by:
- Rotating fresh creative regularly
- Testing different formats (video, carousel, static)
- Refreshing copy and offers
The Results
The campaign delivered at scale:
- 494 leads generated
- $7,916.02 total ad spend
- $16.02 cost per lead maintained throughout scaling
This wasn’t a one-off result—it shows what’s achievable with consistent optimisation and strategic scaling.
Key Takeaways
- Volume and efficiency can coexist — With the right approach, you can scale without sacrificing cost efficiency
- Testing never stops — Even at scale, continuous testing is essential
- Systems enable scale — Having processes for creative refresh, audience testing, and optimisation made this possible
Nearly 500 leads at a consistent cost per lead demonstrates the power of systematic, data-driven advertising.