120 Qualified Leads for Just $865 with Targeted Facebook Ads

The Challenge

This client came to us needing a consistent flow of qualified leads but was tired of wasting money on ads that didn’t convert. Previous campaigns had delivered poor results with high costs per lead.

Our Approach

We implemented our proven TAP System:

Target

We identified the ideal customer profile and built custom audiences based on:

• Geographic targeting within their service area
• Interest-based targeting aligned with their services
• Lookalike audiences from past customers

Attract

Our team created compelling ad creative with:

• Clear, benefit-focused messaging
• Strong calls to action
• Mobile-optimised formats

Profit

We built a streamlined lead capture process designed to:

• Minimise friction for prospects
• Qualify leads before they hit the inbox
• Enable fast follow-up

The Results

The campaign delivered exceptional results:

• 120 qualified leads generated
• $865.30 total ad spend
• $7.21 cost per lead (well below industry averages)

The proof is in the numbers-the Facebook Ads Manager screenshot shows exactly what we achieved.

Key Takeaways

1. Precise targeting reduces wasted spend - We focused only on the most likely buyers
2. Simple funnels convert better - We removed unnecessary steps from the lead process
3. Continuous optimisation matters - Daily monitoring allowed us to scale winners and cut losers

This campaign demonstrates what’s possible when you combine strategic targeting with compelling creative and efficient lead capture.