5.0 on Google, 70+ reviews
Lucid Leads is a Facebook and Instagram ads agency for New Zealand service businesses. We build the creative, run the campaigns in your own Meta account, and can even phone-qualify every enquiry within 10 minutes so you are not chasing people who were never going to buy. If we do not deliver 30 qualified leads in your first 30 days, you get your management fee back.
Your company
Your first 30 days
30+
Leads
10 min
Optional lead calls
Flat fee
Not % of spend
Ad spend managed a year
Leads generated
Industries served
70+ Google reviews
Flat management fee from $499 a month, never a percentage of ad spend. Most clients invest from $1,999 a month all in (ad spend plus management). See what working with us costs
Meta is the company, Facebook and Instagram are the platforms, and Ads Manager runs all of it from one place. So whether you are looking for a Facebook advertising agency, a Meta ads agency, an Instagram ads specialist or Facebook marketing for your business, you are describing the same work.
The practical point is that you should not be buying Facebook and Instagram separately, and you should be wary of anyone selling them that way.
The same campaign serves all of these. Meta decides which placement wins based on where your buyers actually respond, which is why splitting them into separate budgets usually costs you money.
Most New Zealand service businesses need two or three of these done properly, not all six run thinly across a budget that cannot support them.
The core of most accounts. Instant forms or landing pages, optimised for enquiries that turn into work rather than the cheapest possible form fill.
Same campaign, different surface. Reels placements are often the cheapest impressions in the account, which matters when you are building demand rather than capturing it.
Meta’s automated campaign type. It performs well when it is fed a real qualifying signal and badly when it is pointed at raw form fills.
Reaching the people who visited, read and did not enquire. Worth running once your site traffic is large enough to build an audience worth spending into.
Static, video and UGC-style ads, produced and rotated. Creative is the main lever on Meta now that targeting is largely automated.
Browser-side signal degrades. We run the Pixel and server-side Conversions API together so the model optimises on the fuller picture.
The complaint we hear most about Facebook ads is not that they do not work. It is that they produce enquiries nobody wants: wrong budget, wrong area, or people who do not remember filling in the form. That is almost always an optimisation and qualification problem, not a platform problem.
We point Meta at a qualifying event, not a raw form fill, so it learns to find people who behave like your good clients.
Add it and enquiries are screened by a person before they reach you, so the ones that are not real never land in your inbox.
Fatigue is the main reason Meta campaigns decay. Fresh creative is part of the service, not an upsell.
One monthly fee regardless of spend, and 30 qualified leads in your first 30 days or your management fee back.
We go through the account first and tell you what we find, with no obligation to work with us afterwards.
Many agencies promise the moon but fail to deliver. They over-promise and under-deliver, leaving you frustrated and skeptical.
Tired of the ups and downs in your lead flow, making it hard to predict growth?
Spending more on ads but not seeing proportional increase in customers?
Feeling left in the dark by agencies that don't provide clear results?
Getting traffic but struggling to convert leads into paying customers?
Sound familiar? Let us show you a better way.
Book Your Free Strategy CallOr a free ads audit if you already run ads.
Target, Attract, Present. Our proven system designed to ensure your ads reach the right audience and convert them into loyal customers.
No obligation. See if the TAP System is right for your business.
Everything you need to transform your lead generation and grow your business.
We assess if paid ads would work for your business with no strings attached.
Highly targeted campaigns on Facebook, Instagram, and Google using our TAP System.
Want every lead called within 10 minutes? Our team can verify and nurture them for you.
We continuously monitor and optimize your campaigns with data-driven adjustments.
We build the funnel and landing pages your ads send people to, written and designed to turn clicks into enquiries.
Backed by a legal contract. If we don't deliver 30 qualified leads in 30 days, you get 100% of your management fee back.
Real New Zealand campaigns, with the numbers they produced.
148
Total Leads
$16
Cost Per Lead
494
Total Leads
$16
Cost Per Lead
37
Total Leads
$40
Cost Per Lead
"Since being with lucid and then tidying up our landing pages, and Google ads + getting new leads running our CPA dropped by 66% and lead quality increased 2-300%."
Paul ZellmanAustar Property Services 
"Very happy with our experience with Jason - felt he was really acting in our best interests and went beyond what we were expecting him to achieve."
"Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run."
Tyler NewmanGoogle review "Jason helped us build out an automated quote funnel and GoHighLevel workflow for TrueHectare, and the technical execution was second to none."
Daniel SchweizerTrueHectare "Everything was turned around in less than 24 hours. After the frustration we had experienced with the previous digital company, seeing results that quickly was honestly incredible."
Ratu TauTrekway Shuttle "He has helped us set up and improve our marketing campaigns, GoHighLevel system, website and wider digital setup… the level of communication, accountability and results we have received from Jason has made us realise we should have made the move much earlier."
Aamir SethiGoogle review The questions that come up most often on a first call. If yours is not here, ask it on the call.
Meta Ads is the umbrella name for advertising across Facebook, Instagram, Messenger and the Audience Network, all managed in the same Ads Manager. Facebook Ads usually means campaigns running on Facebook alone. Most New Zealand businesses searching for a Facebook ads agency want the whole thing, which is what this service is.
Our management fee is a flat monthly rate, never a percentage of your ad spend. Ad spend is separate and billed direct to your own Meta account, and $1,500-3,000 a month is typical for a local service business (an indicative market benchmark, not our price). Our cost page sets out what working with us costs, and your proposal confirms the exact numbers before you commit.
For lead generation, roughly $50 a day is a realistic floor and below about $30 a day the maths stops working. Meta needs around 50 conversions a week per ad set to deliver predictably, and a very small budget cannot produce them no matter how good the creative is.
They will if the campaign is optimised for raw form submissions, because that is exactly what you asked for. We optimise for a qualifying event instead and check every enquiry against the criteria we agree with you, so the leads you see have already been screened rather than dumped into your inbox. If you want, our team can also phone-verify each one within 10 minutes.
Usually within the first fortnight, though Meta typically takes a little longer than Search to settle because it is finding people rather than answering them. The target is the same either way: 30 qualified leads in your first 30 days, or your management fee back.
Yes. Campaigns run inside your own Meta Business Manager and ad account under your own brand. Your pixel data, custom audiences and lead records belong to you and stay with you if you ever leave.
Google captures people already searching for your service. Meta reaches people who fit your customer profile but are not searching yet, which makes it the better tool for services people do not know to look for, and for filling a pipeline rather than answering urgent demand. Many businesses end up running both, with Search first.
Yes. We write the copy, produce the statics and video, and rotate fresh creative as the existing ads fatigue. Since Meta automated most of the targeting, creative is where campaigns are actually won or lost, so it is not something we leave to you to supply.
Meta Ads is one part of the system. These are the pieces that sit around it.
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