Short answer
The first 7 days
Once your funnel is live and the ads are switched on, you can typically expect your first qualified leads within about a week. Paid advertising buys attention immediately, so there is no long wait for an audience to build the way there is with organic channels.
Early leads also tell us what is working. The first week is as much about gathering real data as it is about volume, and that data feeds the optimisation that lifts results through the rest of the month.
The 30-day ramp
Campaigns improve as they run. The advertising platforms need a steady flow of conversions to optimise, and we use the first few weeks to refine targeting, creative and the offer based on what real leads are doing.
This is why we frame the early phase around 30 days, and why our guarantee is built on it: 30 qualified leads in 30 days or 100% money back, backed by a legal contract. It sets a clear, measurable expectation rather than a vague promise.
Beyond the first month
After the first 30 days the focus shifts from proving the system to scaling it. With a proven cost per lead, you can confidently increase ad spend to generate more leads, and ongoing optimisation keeps pushing that cost down over time.
It helps to know the full arc of a partnership before you start. Our guide to the first 90 days sets out a realistic month-by-month picture of what to expect.
Related questions
Why is paid advertising faster than SEO?
Paid ads put your offer in front of the right people the moment you switch them on, so leads can arrive within days. SEO builds rankings and organic traffic gradually and usually takes months to deliver meaningful enquiries, which is why we lead with paid ads when speed matters.
What if I do not get results in the first 30 days?
Our guarantee covers exactly that: if we do not deliver 30 qualified leads in 30 days, you get 100% of your money back, backed by a legal contract. We only take on businesses we are confident we can deliver for, which is how we can stand behind that promise.
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